Miller High Life Consumer Insights

Who buys Miller High Life? A Miller High Life consumer is generally lower income, African American, and older age. Miller High Life consumers are more likely to purchase Miller High Life during larger pantry stocking trips. Brands such as V8, Hunt's Snack Pack, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Miller High Life Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
26.9%
Total Basket $ (median)
$29.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Miller High Life Consumer Demographics

demographic
index
Female
93
Male
169
<24
57
25-34
93
35-44
85
45-54
125
55-64
146
65+
109
African American
162
Asian
45
Caucasian
103
Hispanic
96
demographic
index
Has Kids
86
No Kids
131
- $20k
112
$20k-40k
129
$40k-60k
108
$60k-80k
96
$80k-100k
94
$100k-125k
90
$125k +
60
No College
131
College
95
Adv. Degree
87

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Miller High Life Basket Affinity & Size

brand
basket affinity
V8 11.1x
Hunt's Snack Pack 7.7x
Bud Light 5.7x
Dole 4.8x
basket size
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
176

Where is Miller High Life Purchased?

channels
index
Club
8
Dollar
33
Drug
92
Food
148
Gas & Convenience
474
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.1x
Marlboro 2.0x
Bud Light 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
146
Credit
92
Debit
95
Food Stamps
37

When is Miller High Life Purchased?

day of week
Sun
13.1%
Mon
10.4%
Tue
10.9%
Wed
11.3%
Thu
13.0%
Fri
19.2%
Sat
22.2%
time of day
Morning
12.0%
Noon
14.9%
Afternoon
38.1%
Evening
28.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Miller High Life consumers purchase?

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Why do Miller High Life consumers try new brands?

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Where do Miller High Life consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Miller High Life Target Market

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Who actually buys Miller High Life? Do these consumers match the intended target market of Miller High Life?

Thought bubble

What motivates the target market to purchase Miller High Life?

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What other target market should Miller High Life look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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