Miller High Life Consumer Insights

Who buys Miller High Life?

A Miller High Life consumer is generally lower income, African American, and older age. Miller High Life consumers are more likely to purchase Miller High Life during larger pantry stocking trips. Brands such as V8, Hunt's Snack Pack, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Miller High Life Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
26.9%
Total Basket $ (median)
$29.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miller High Life Consumer Demographics

demographic
index
Female
93
Male
169
<24
57
25-34
93
35-44
85
45-54
125
55-64
146
65+
109
African American
162
Asian
45
Caucasian
103
Hispanic
96
demographic
index
Has Kids
86
No Kids
131
- $20k
112
$20k-40k
129
$40k-60k
108
$60k-80k
96
$80k-100k
94
$100k-125k
90
$125k +
60
No College
131
College
95
Adv. Degree
87

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Miller High Life Basket Affinity & Size

brand
basket affinity
V8 11.1x
Hunt's Snack Pack 7.7x
Bud Light 5.7x
Dole 4.8x
basket size
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
176

Where is Miller High Life Purchased?

channels
index
Club
8
Dollar
33
Drug
92
Food
148
Gas & Convenience
474
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.1x
Marlboro 2.0x
Bud Light 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
146
Credit
92
Debit
95
Food Stamps
37

When is Miller High Life Purchased?

day of week
Sun
13.1%
Mon
10.4%
Tue
10.9%
Wed
11.3%
Thu
13.0%
Fri
19.2%
Sat
22.2%
time of day
Morning
12.0%
Noon
14.9%
Afternoon
38.1%
Evening
28.7%
Late
6.3%

Get More Miller High Life Data

Contact us for the latest Miller High Life consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Miller High Life consumers switch to?

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Why do consumers stop buying Miller High Life products?

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Which retailers do Miller High Life shoppers prefer to shop at?

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What motivates consumers to try Miller High Life products?

Research the Miller High Life Target Market

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Who actually buys Miller High Life? Do these consumers match the intended target market of Miller High Life?

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What motivates the target market to buy Miller High Life?

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What other target market should Miller High Life look at?

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Which other brands have a similar target market?

About Our Miller High Life Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.