Miller Lite Consumer Insights

Who buys Miller Lite?

A Miller Lite consumer is generally higher income, Caucasian, and older age. Miller Lite consumers are more likely to purchase Miller Lite during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Miller Lite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.99
% of Basket $ (median)
30.2%
Total Basket $ (median)
$46.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miller Lite Consumer Demographics

demographic
index
Female
98
Male
117
<24
53
25-34
81
35-44
104
45-54
110
55-64
131
65+
114
African American
29
Asian
51
Caucasian
116
Hispanic
58
demographic
index
Has Kids
90
No Kids
122
- $20k
59
$20k-40k
68
$40k-60k
107
$60k-80k
106
$80k-100k
115
$100k-125k
123
$125k +
110
No College
97
College
104
Adv. Degree
85

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Miller Lite Basket Affinity & Size

brand
basket affinity
Bud Light 10.0x
Marlboro Gold Pack 7.5x
Johnsonville 5.9x
Tostitos Scoops 5.0x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
200

Where is Miller Lite Purchased?

channels
index
Beauty
1
Club
50
Dollar
27
Drug
120
Food
148
Gas & Convenience
322
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Marlboro Gold Pack 1.7x
Red Bull 1.5x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
105
Credit
109
Debit
101
Food Stamps
18

When is Miller Lite Purchased?

day of week
Sun
12.1%
Mon
9.0%
Tue
9.9%
Wed
11.3%
Thu
12.6%
Fri
22.1%
Sat
23.1%
time of day
Morning
12.6%
Noon
15.6%
Afternoon
37.7%
Evening
28.5%
Late
5.5%

About Our Miller Lite Consumer Insights

How do we know who buys Miller Lite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Miller Lite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.