Miller Lite Consumer Insights

Who buys Miller Lite?

A Miller Lite consumer is generally higher income, Caucasian, and older age. Miller Lite consumers are more likely to purchase Miller Lite during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Miller Lite Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.99
% of Basket $ (median)
30.2%
Total Basket $ (median)
$46.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miller Lite Consumer Demographics

demographic
index
Female
98
Male
117
<24
53
25-34
81
35-44
104
45-54
110
55-64
131
65+
114
African American
29
Asian
51
Caucasian
116
Hispanic
58
demographic
index
Has Kids
90
No Kids
122
- $20k
59
$20k-40k
68
$40k-60k
107
$60k-80k
106
$80k-100k
115
$100k-125k
123
$125k +
110
No College
97
College
104
Adv. Degree
85

Understand Miller Lite Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Miller Lite Basket Affinity & Size

brand
basket affinity
Bud Light 10.0x
Marlboro Gold Pack 7.5x
Johnsonville 5.9x
Tostitos Scoops 5.0x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
200

Where is Miller Lite Purchased?

channels
index
Beauty
1
Club
50
Dollar
27
Drug
120
Food
148
Gas & Convenience
322
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Marlboro Gold Pack 1.7x
Red Bull 1.5x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
105
Credit
109
Debit
101
Food Stamps
18

When is Miller Lite Purchased?

day of week
Sun
12.1%
Mon
9.0%
Tue
9.9%
Wed
11.3%
Thu
12.6%
Fri
22.1%
Sat
23.1%
time of day
Morning
12.6%
Noon
15.6%
Afternoon
37.7%
Evening
28.5%
Late
5.5%

Get More Miller Lite Data

Contact us for the latest Miller Lite consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Miller Lite consumers switch to?

Stop sign

Why do consumers stop buying Miller Lite products?

Store front

Which retailers do Miller Lite shoppers prefer to shop at?

Sale sign

What motivates consumers to try Miller Lite products?

Research the Miller Lite Target Market

Arrow and target

Who actually buys Miller Lite? Do these consumers match the intended target market of Miller Lite?

Thought bubble

What motivates the target market to purchase Miller Lite?

Magnifying glass

What other target market should Miller Lite look at?

Venn diagram

Which other brands have a similar target market?

About Our Miller Lite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.