Milo's Consumer Insights

Who buys Milo's? A Milo's consumer is generally very low income, African American, and older age. Milo's consumers are more likely to purchase Milo's during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Milo's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.87
% of Basket $ (median)
5.7%
Total Basket $ (median)
$49.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Milo's Consumer Demographics

demographic
index
Female
101
Male
88
<24
89
25-34
79
35-44
105
45-54
111
55-64
121
65+
103
African American
124
Asian
35
Caucasian
115
Hispanic
25
demographic
index
Has Kids
87
No Kids
129
- $20k
140
$20k-40k
94
$40k-60k
109
$60k-80k
99
$80k-100k
97
$100k-125k
87
$125k +
86
No College
117
College
96
Adv. Degree
101

Understand Milo's Consumer Behavior

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Milo's Basket Affinity & Size

brand
basket affinity
Sunbeam 10.7x
Sunny Meadow 5.6x
Totino's Party Pizza 4.8x
Kraft Singles 4.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
354

Where is Milo's Purchased?

channels
index
Club
35
Dollar
216
Drug
13
Food
74
Gas & Convenience
30
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.2x
Sunbeam 1.9x
Ro-Tel 1.8x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
95
Credit
79
Debit
125
Food Stamps
93

When is Milo's Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
11.6%
Wed
12.1%
Thu
12.0%
Fri
14.4%
Sat
18.9%
time of day
Morning
13.2%
Noon
15.8%
Afternoon
35.5%
Evening
29.2%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milo's consumers purchase?

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Why do Milo's consumers try new brands?

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Where do Milo's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milo's Target Market

Arrow and target

Who actually buys Milo's? Do these consumers match the intended target market of Milo's?

Thought bubble

What motivates the target market to purchase Milo's?

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What other target market should Milo's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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