Milo's Consumer Insights

Who buys Milo's?

A Milo's consumer is generally very low income, African American, and older age. Milo's consumers are more likely to purchase Milo's during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Milo's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.87
% of Basket $ (median)
5.7%
Total Basket $ (median)
$49.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milo's Consumer Demographics

demographic
index
Female
101
Male
88
<24
89
25-34
79
35-44
105
45-54
111
55-64
121
65+
103
African American
124
Asian
35
Caucasian
115
Hispanic
25
demographic
index
Has Kids
87
No Kids
129
- $20k
140
$20k-40k
94
$40k-60k
109
$60k-80k
99
$80k-100k
97
$100k-125k
87
$125k +
86
No College
117
College
96
Adv. Degree
101

Understand Milo's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Milo's Basket Affinity & Size

brand
basket affinity
Sunbeam 10.7x
Sunny Meadow 5.6x
Totino's Party Pizza 4.8x
Kraft Singles 4.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
354

Where is Milo's Purchased?

channels
index
Club
35
Dollar
216
Drug
13
Food
74
Gas & Convenience
30
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.2x
Sunbeam 1.9x
Ro-Tel 1.8x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
95
Credit
79
Debit
125
Food Stamps
93

When is Milo's Purchased?

day of week
Sun
17.6%
Mon
13.4%
Tue
11.6%
Wed
12.1%
Thu
12.0%
Fri
14.4%
Sat
18.9%
time of day
Morning
13.2%
Noon
15.8%
Afternoon
35.5%
Evening
29.2%
Late
6.4%

About Our Milo's Consumer Insights

How do we know who buys Milo's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Milo's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.