Milton Bradley Candyland Consumer Insights

Who buys Milton Bradley Candyland? A Milton Bradley Candyland consumer is generally very low income, Caucasian, and young adult age. Milton Bradley Candyland consumers are more likely to purchase Milton Bradley Candyland during larger pantry stocking trips. Brands such as Crayola, Suave, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Milton Bradley Candyland Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.77
% of Basket $ (median)
10.0%
Total Basket $ (median)
$47.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Milton Bradley Candyland Consumer Demographics

demographic
index
Female
103
Male
67
<24
89
25-34
143
35-44
95
45-54
73
55-64
69
65+
57
African American
79
Asian
58
Caucasian
106
Hispanic
86
demographic
index
Has Kids
111
No Kids
75
- $20k
143
$20k-40k
109
$40k-60k
101
$60k-80k
111
$80k-100k
88
$100k-125k
77
$125k +
76
No College
88
College
102
Adv. Degree
104

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Milton Bradley Candyland Basket Affinity & Size

brand
basket affinity
Crayola 11.0x
Suave 9.6x
Snyders Of Hanover 9.3x
Skittles 8.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
261

Where is Milton Bradley Candyland Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.5x
Bud Light 1.5x
Hunt's Snack Pack 1.5x
Swiffer 1.5x

How Did They Pay?

method
index
Cash
97
Credit
88
Debit
117
Food Stamps
77

When is Milton Bradley Candyland Purchased?

day of week
Sun
12.1%
Mon
10.0%
Tue
9.7%
Wed
12.2%
Thu
15.7%
Fri
20.4%
Sat
19.9%
time of day
Morning
20.7%
Noon
15.8%
Afternoon
27.6%
Evening
24.5%
Late
11.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milton Bradley Candyland consumers purchase?

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Why do Milton Bradley Candyland consumers try new brands?

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Where do Milton Bradley Candyland consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milton Bradley Candyland Target Market

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Who actually buys Milton Bradley Candyland? Do these consumers match the intended target market of Milton Bradley Candyland?

Thought bubble

What motivates the target market to purchase Milton Bradley Candyland?

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What other target market should Milton Bradley Candyland look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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