Milwaukees Best Consumer Insights

Who buys Milwaukees Best? A Milwaukees Best consumer is generally lower income, Caucasian, and older age. Milwaukees Best consumers are more likely to purchase Milwaukees Best during larger pantry stocking trips. Brands such as Cottonelle, Pop-Tarts, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Milwaukees Best Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.95
% of Basket $ (median)
43.5%
Total Basket $ (median)
$22.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Milwaukees Best Consumer Demographics

demographic
index
Female
100
Male
97
<24
45
25-34
57
35-44
56
45-54
180
55-64
273
65+
119
African American
96
Asian
23
Caucasian
116
Hispanic
38
demographic
index
Has Kids
69
No Kids
170
- $20k
62
$20k-40k
155
$40k-60k
141
$60k-80k
88
$80k-100k
65
$100k-125k
106
$125k +
34
No College
220
College
83
Adv. Degree
42

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Milwaukees Best Basket Affinity & Size

brand
basket affinity
Cottonelle 12.5x
Pop-Tarts 10.8x
Kelloggs Pop Tarts 7.3x
Weight Watchers Smart Ones 6.3x
basket size
index
Urgent Need (1-2 Items)
101
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
93
Pantry Stocking (21+ Items)
143

Where is Milwaukees Best Purchased?

channels
index
Club
0
Dollar
28
Drug
50
Food
115
Gas & Convenience
815
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.6x
Bud Light 2.2x
Red Bull 2.1x
Marlboro Gold Pack 2.1x

How Did They Pay?

method
index
Cash
168
Credit
81
Debit
90
Food Stamps
71

When is Milwaukees Best Purchased?

day of week
Sun
10.6%
Mon
11.5%
Tue
12.6%
Wed
14.1%
Thu
14.9%
Fri
17.8%
Sat
18.5%
time of day
Morning
14.2%
Noon
18.9%
Afternoon
42.1%
Evening
20.8%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milwaukees Best consumers purchase?

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Why do Milwaukees Best consumers try new brands?

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Where do Milwaukees Best consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milwaukees Best Target Market

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Who actually buys Milwaukees Best? Do these consumers match the intended target market of Milwaukees Best?

Thought bubble

What motivates the target market to purchase Milwaukees Best?

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What other target market should Milwaukees Best look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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