Milwaukees Best Consumer Insights

Who buys Milwaukees Best?

A Milwaukees Best consumer is generally lower income, Caucasian, and older age. Milwaukees Best consumers are more likely to purchase Milwaukees Best during larger pantry stocking trips. Brands such as Cottonelle, Pop-Tarts, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Milwaukees Best Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.95
% of Basket $ (median)
43.5%
Total Basket $ (median)
$22.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Milwaukees Best Consumer Demographics

demographic
index
Female
100
Male
97
<24
45
25-34
57
35-44
56
45-54
180
55-64
273
65+
119
African American
96
Asian
23
Caucasian
116
Hispanic
38
demographic
index
Has Kids
69
No Kids
170
- $20k
62
$20k-40k
155
$40k-60k
141
$60k-80k
88
$80k-100k
65
$100k-125k
106
$125k +
34
No College
220
College
83
Adv. Degree
42

Understand Milwaukees Best Consumer Behavior

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Milwaukees Best Basket Affinity & Size

brand
basket affinity
Cottonelle 12.5x
Pop-Tarts 10.8x
Kelloggs Pop Tarts 7.3x
Weight Watchers Smart Ones 6.3x
basket size
index
Urgent Need (1-2 Items)
101
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
93
Pantry Stocking (21+ Items)
143

Where is Milwaukees Best Purchased?

channels
index
Club
0
Dollar
28
Drug
50
Food
115
Gas & Convenience
815
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.6x
Bud Light 2.2x
Red Bull 2.1x
Marlboro Gold Pack 2.1x

How Did They Pay?

method
index
Cash
168
Credit
81
Debit
90
Food Stamps
71

When is Milwaukees Best Purchased?

day of week
Sun
10.6%
Mon
11.5%
Tue
12.6%
Wed
14.1%
Thu
14.9%
Fri
17.8%
Sat
18.5%
time of day
Morning
14.2%
Noon
18.9%
Afternoon
42.1%
Evening
20.8%
Late
4.0%

About Our Milwaukees Best Consumer Insights

How do we know who buys Milwaukees Best? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Milwaukees Best consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.