Minecraft (Licensed) Consumer Insights

Who buys Minecraft (Licensed)?

A Minecraft (Licensed) consumer is generally very high income, Hispanic, and lower middle age. Minecraft (Licensed) consumers are more likely to purchase Minecraft (Licensed) during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Minecraft (Licensed) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.99
% of Basket $ (median)
23.9%
Total Basket $ (median)
$54.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Minecraft (Licensed) Consumer Demographics

demographic
index
Female
103
Male
69
<24
25
25-34
83
35-44
139
45-54
87
55-64
42
65+
54
African American
53
Asian
98
Caucasian
102
Hispanic
106
demographic
index
Has Kids
131
No Kids
30
- $20k
70
$20k-40k
74
$40k-60k
90
$60k-80k
98
$80k-100k
114
$100k-125k
125
$125k +
136
No College
96
College
102
Adv. Degree
97

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Minecraft (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 12.6x
Archer Farms 8.9x
Skittles 7.2x
Cadbury 7.0x
basket size
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
158

Where is Minecraft (Licensed) Purchased?

channels
index
Club
32
Dollar
232
Drug
52
Food
9
Gas & Convenience
19
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.6x
Entenmann's 1.5x
Capri Sun 1.5x

How Did They Pay?

method
index
Cash
94
Credit
97
Debit
114
Food Stamps
17

When is Minecraft (Licensed) Purchased?

day of week
Sun
14.0%
Mon
11.3%
Tue
12.0%
Wed
10.8%
Thu
12.9%
Fri
18.7%
Sat
20.4%
time of day
Morning
12.4%
Noon
17.9%
Afternoon
36.9%
Evening
25.4%
Late
7.4%

About Our Minecraft (Licensed) Consumer Insights

How do we know who buys Minecraft (Licensed)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Minecraft (Licensed) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.