Minecraft (Licensed) Consumer Insights

Who buys Minecraft (Licensed)? A Minecraft (Licensed) consumer is generally very high income, Hispanic, and lower middle age. Minecraft (Licensed) consumers are more likely to purchase Minecraft (Licensed) during larger pantry stocking trips. Brands such as Crayola, Archer Farms, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Minecraft (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
23.9%
Total Basket $ (median)
$54.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Minecraft (Licensed) Consumer Demographics

demographic
index
Female
103
Male
69
<24
25
25-34
83
35-44
139
45-54
87
55-64
42
65+
54
African American
53
Asian
98
Caucasian
102
Hispanic
106
demographic
index
Has Kids
131
No Kids
30
- $20k
70
$20k-40k
74
$40k-60k
90
$60k-80k
98
$80k-100k
114
$100k-125k
125
$125k +
136
No College
96
College
102
Adv. Degree
97

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Minecraft (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 12.6x
Archer Farms 8.9x
Skittles 7.2x
Cadbury 7.0x
basket size
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
158

Where is Minecraft (Licensed) Purchased?

channels
index
Club
32
Dollar
232
Drug
52
Food
9
Gas & Convenience
19
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.6x
Entenmann's 1.5x
Capri Sun 1.5x

How Did They Pay?

method
index
Cash
94
Credit
97
Debit
114
Food Stamps
17

When is Minecraft (Licensed) Purchased?

day of week
Sun
14.0%
Mon
11.3%
Tue
12.0%
Wed
10.8%
Thu
12.9%
Fri
18.7%
Sat
20.4%
time of day
Morning
12.4%
Noon
17.9%
Afternoon
36.9%
Evening
25.4%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Minecraft (Licensed) consumers purchase?

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Why do Minecraft (Licensed) consumers try new brands?

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Where do Minecraft (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Minecraft (Licensed) Target Market

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Who actually buys Minecraft (Licensed)? Do these consumers match the intended target market of Minecraft (Licensed)?

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What motivates the target market to purchase Minecraft (Licensed)?

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What other target market should Minecraft (Licensed) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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