Minnie Mouse (Licensed) Consumer Insights

Who buys Minnie Mouse (Licensed)? Minnie Mouse (Licensed) consumers are generally very low income, Hispanic, and young adult age. Minnie Mouse (Licensed) consumers are more likely to purchase Minnie Mouse (Licensed) during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Minnie Mouse (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.00
% of Basket $ (median)
10.8%
Total Basket $ (median)
$64.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Minnie Mouse (Licensed) Consumer Demographics

demographic
index
Female
103
Male
75
<24
107
25-34
149
35-44
95
45-54
56
55-64
74
65+
90
African American
119
Asian
67
Caucasian
100
Hispanic
120
demographic
index
Has Kids
119
No Kids
57
- $20k
125
$20k-40k
114
$40k-60k
110
$60k-80k
107
$80k-100k
89
$100k-125k
79
$125k +
69
No College
123
College
98
Adv. Degree
82

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Minnie Mouse (Licensed) Basket Affinity & Size

brand
basket affinity
Gerber Graduates 16.7x
Gerber 8.5x
Crayola 8.4x
Farmers Market 6.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
302

Where is Minnie Mouse (Licensed) Purchased?

channels
index
Dollar
106
Drug
3
Food
0
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Huggies 1.8x
Gerber 1.8x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
106
Credit
93
Debit
109
Food Stamps
71

When is Minnie Mouse (Licensed) Purchased?

day of week
Sun
13.9%
Mon
10.6%
Tue
11.7%
Wed
11.1%
Thu
15.8%
Fri
18.9%
Sat
18.1%
time of day
Morning
14.3%
Noon
18.5%
Afternoon
31.6%
Evening
25.3%
Late
10.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Minnie Mouse (Licensed) consumers purchase?

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Why do Minnie Mouse (Licensed) consumers try new brands?

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Where do Minnie Mouse (Licensed) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Minnie Mouse (Licensed) Target Market

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Who actually buys Minnie Mouse (Licensed)? Do these consumers match the intended target market of Minnie Mouse (Licensed)?

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What motivates the target market to purchase Minnie Mouse (Licensed)?

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What other target market should Minnie Mouse (Licensed) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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