Minute Maid Consumer Insights

Who buys Minute Maid?

A Minute Maid consumer is generally higher income, African American, and adolescent age. Minute Maid consumers are more likely to purchase Minute Maid during larger pantry stocking trips. Brands such as Fresh Selections, Mott's, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Minute Maid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$51.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Minute Maid Consumer Demographics

demographic
index
Female
100
Male
98
<24
108
25-34
102
35-44
104
45-54
97
55-64
82
65+
87
African American
203
Asian
98
Caucasian
91
Hispanic
133
demographic
index
Has Kids
107
No Kids
84
- $20k
105
$20k-40k
101
$40k-60k
96
$60k-80k
101
$80k-100k
101
$100k-125k
105
$125k +
95
No College
95
College
100
Adv. Degree
105

Understand Minute Maid Consumer Behavior

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Minute Maid Basket Affinity & Size

brand
basket affinity
Fresh Selections 3.5x
Mott's 3.5x
Hillshire Farm 3.4x
Yoplait Go-Gurt 3.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
393

Where is Minute Maid Purchased?

channels
index
Beauty
0
Club
59
Dollar
66
Drug
36
Food
142
Gas & Convenience
68
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Huggies 1.2x
Red Bull 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
110
Credit
96
Debit
93
Food Stamps
157

When is Minute Maid Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.2%
Wed
12.1%
Thu
12.0%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.9%
Noon
15.9%
Afternoon
32.7%
Evening
28.1%
Late
7.5%

About Our Minute Maid Consumer Insights

How do we know who buys Minute Maid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Minute Maid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.