Minute Maid Consumer Insights

Who buys Minute Maid? A Minute Maid consumer is generally higher income, African American, and adolescent age. Minute Maid consumers are more likely to purchase Minute Maid during larger pantry stocking trips. Brands such as Fresh Selections, Mott's, and Hillshire Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Minute Maid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$51.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Minute Maid Consumer Demographics

demographic
index
Female
100
Male
98
<24
108
25-34
102
35-44
104
45-54
97
55-64
82
65+
87
African American
203
Asian
98
Caucasian
91
Hispanic
133
demographic
index
Has Kids
107
No Kids
84
- $20k
105
$20k-40k
101
$40k-60k
96
$60k-80k
101
$80k-100k
101
$100k-125k
105
$125k +
95
No College
95
College
100
Adv. Degree
105

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Minute Maid Basket Affinity & Size

brand
basket affinity
Fresh Selections 3.5x
Mott's 3.5x
Hillshire Farm 3.4x
Yoplait Go-Gurt 3.3x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
393

Where is Minute Maid Purchased?

channels
index
Beauty
0
Club
59
Dollar
66
Drug
36
Food
142
Gas & Convenience
68
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Huggies 1.2x
Red Bull 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
110
Credit
96
Debit
93
Food Stamps
157

When is Minute Maid Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.2%
Wed
12.1%
Thu
12.0%
Fri
14.8%
Sat
17.6%
time of day
Morning
15.9%
Noon
15.9%
Afternoon
32.7%
Evening
28.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Minute Maid consumers purchase?

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Why do Minute Maid consumers try new brands?

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Where do Minute Maid consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Minute Maid Target Market

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Who actually buys Minute Maid? Do these consumers match the intended target market of Minute Maid?

Thought bubble

What motivates the target market to purchase Minute Maid?

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What other target market should Minute Maid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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