Minute Maid Light Consumer Insights

Who buys Minute Maid Light? Minute Maid Light consumers are generally very high income, African American, and older age. Minute Maid Light consumers are more likely to purchase Minute Maid Light during larger pantry stocking trips. Brands such as Gold Peak, General Mills Fiber One, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Minute Maid Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$59.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Minute Maid Light Consumer Demographics

demographic
index
Female
100
Male
103
<24
89
25-34
76
35-44
95
45-54
118
55-64
151
65+
135
African American
124
Asian
84
Caucasian
102
Hispanic
98
demographic
index
Has Kids
91
No Kids
121
- $20k
76
$20k-40k
90
$40k-60k
94
$60k-80k
93
$80k-100k
104
$100k-125k
120
$125k +
125
No College
99
College
96
Adv. Degree
121

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Minute Maid Light Basket Affinity & Size

brand
basket affinity
Gold Peak 7.3x
General Mills Fiber One 5.0x
Lean Cuisine 4.7x
Yoplait Light 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
419

Where is Minute Maid Light Purchased?

channels
index
Club
8
Dollar
22
Drug
43
Food
156
Gas & Convenience
5
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Yoplait Light 1.5x
Lean Cuisine 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
122
Credit
99
Debit
90
Food Stamps
106

When is Minute Maid Light Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
11.8%
Wed
11.9%
Thu
11.7%
Fri
15.3%
Sat
18.7%
time of day
Morning
13.3%
Noon
15.7%
Afternoon
35.6%
Evening
28.8%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Minute Maid Light consumers purchase?

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Why do Minute Maid Light consumers try new brands?

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Where do Minute Maid Light consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Minute Maid Light Target Market

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Who actually buys Minute Maid Light? Do these consumers match the intended target market of Minute Maid Light?

Thought bubble

What motivates the target market to purchase Minute Maid Light?

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What other target market should Minute Maid Light look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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