Minute Maid Light Consumer Insights

Who buys Minute Maid Light?

A Minute Maid Light consumer is generally very high income, African American, and older age. Minute Maid Light consumers are more likely to purchase Minute Maid Light during larger pantry stocking trips. Brands such as Gold Peak, General Mills Fiber One, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Minute Maid Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$59.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Minute Maid Light Consumer Demographics

demographic
index
Female
100
Male
103
<24
89
25-34
76
35-44
95
45-54
118
55-64
151
65+
135
African American
124
Asian
84
Caucasian
102
Hispanic
98
demographic
index
Has Kids
91
No Kids
121
- $20k
76
$20k-40k
90
$40k-60k
94
$60k-80k
93
$80k-100k
104
$100k-125k
120
$125k +
125
No College
99
College
96
Adv. Degree
121

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Minute Maid Light Basket Affinity & Size

brand
basket affinity
Gold Peak 7.3x
General Mills Fiber One 5.0x
Lean Cuisine 4.7x
Yoplait Light 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
419

Where is Minute Maid Light Purchased?

channels
index
Club
8
Dollar
22
Drug
43
Food
156
Gas & Convenience
5
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.6x
Yoplait Light 1.5x
Lean Cuisine 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
122
Credit
99
Debit
90
Food Stamps
106

When is Minute Maid Light Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
11.8%
Wed
11.9%
Thu
11.7%
Fri
15.3%
Sat
18.7%
time of day
Morning
13.3%
Noon
15.7%
Afternoon
35.6%
Evening
28.8%
Late
6.5%

Get More Minute Maid Light Data

Contact us for the latest Minute Maid Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Minute Maid Light consumers switch to?

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Why do consumers stop buying Minute Maid Light products?

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Which retailers do Minute Maid Light shoppers prefer to shop at?

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What motivates consumers to try Minute Maid Light products?

Research the Minute Maid Light Target Market

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Who actually buys Minute Maid Light? Do these consumers match the intended target market of Minute Maid Light?

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What motivates the target market to purchase Minute Maid Light?

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What other target market should Minute Maid Light look at?

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Which other brands have a similar target market?

About Our Minute Maid Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.