Minute Maid Premium Consumer Insights

Who buys Minute Maid Premium?

A Minute Maid Premium consumer is generally very low income, African American, and adolescent age. Minute Maid Premium consumers are more likely to purchase Minute Maid Premium during larger pantry stocking trips. Brands such as Sunny Meadow, Farmers Market, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Minute Maid Premium Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.1%
Total Basket $ (median)
$70.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Minute Maid Premium Consumer Demographics

demographic
index
Female
101
Male
91
<24
137
25-34
107
35-44
102
45-54
93
55-64
80
65+
71
African American
265
Asian
91
Caucasian
87
Hispanic
143
demographic
index
Has Kids
108
No Kids
82
- $20k
124
$20k-40k
111
$40k-60k
101
$60k-80k
101
$80k-100k
97
$100k-125k
99
$125k +
70
No College
104
College
102
Adv. Degree
87

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Minute Maid Premium Basket Affinity & Size

brand
basket affinity
Sunny Meadow 5.1x
Farmers Market 4.8x
Hillshire Farm 4.6x
Totino's Party Pizza 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
485

Where is Minute Maid Premium Purchased?

channels
index
Club
1
Dollar
3
Drug
23
Food
68
Gas & Convenience
1
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Bar-S 1.4x
Totino's Party Pizza 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
98
Food Stamps
186

When is Minute Maid Premium Purchased?

day of week
Sun
19.4%
Mon
13.2%
Tue
11.7%
Wed
11.6%
Thu
11.3%
Fri
14.7%
Sat
18.1%
time of day
Morning
15.2%
Noon
14.8%
Afternoon
31.8%
Evening
28.9%
Late
9.2%

Get More Minute Maid Premium Data

Contact us for the latest Minute Maid Premium consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Minute Maid Premium consumers switch to?

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Why do consumers stop buying Minute Maid Premium products?

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Which retailers do Minute Maid Premium shoppers prefer to shop at?

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What motivates consumers to try Minute Maid Premium products?

Research the Minute Maid Premium Target Market

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Who actually buys Minute Maid Premium? Do these consumers match the intended target market of Minute Maid Premium?

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What motivates the target market to buy Minute Maid Premium?

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What other target market should Minute Maid Premium look at?

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Which other brands have a similar target market?

About Our Minute Maid Premium Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.