Minute Maid Premium Consumer Insights

Who buys Minute Maid Premium? A Minute Maid Premium consumer is generally very low income, African American, and adolescent age. Minute Maid Premium consumers are more likely to purchase Minute Maid Premium during larger pantry stocking trips. Brands such as Sunny Meadow, Farmers Market, and Hillshire Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Minute Maid Premium Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.1%
Total Basket $ (median)
$70.74

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Minute Maid Premium Consumer Demographics

demographic
index
Female
101
Male
91
<24
137
25-34
107
35-44
102
45-54
93
55-64
80
65+
71
African American
265
Asian
91
Caucasian
87
Hispanic
143
demographic
index
Has Kids
108
No Kids
82
- $20k
124
$20k-40k
111
$40k-60k
101
$60k-80k
101
$80k-100k
97
$100k-125k
99
$125k +
70
No College
104
College
102
Adv. Degree
87

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Minute Maid Premium Basket Affinity & Size

brand
basket affinity
Sunny Meadow 5.1x
Farmers Market 4.8x
Hillshire Farm 4.6x
Totino's Party Pizza 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
485

Where is Minute Maid Premium Purchased?

channels
index
Club
1
Dollar
3
Drug
23
Food
68
Gas & Convenience
1
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Bar-S 1.4x
Totino's Party Pizza 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
123
Credit
81
Debit
98
Food Stamps
186

When is Minute Maid Premium Purchased?

day of week
Sun
19.4%
Mon
13.2%
Tue
11.7%
Wed
11.6%
Thu
11.3%
Fri
14.7%
Sat
18.1%
time of day
Morning
15.2%
Noon
14.8%
Afternoon
31.8%
Evening
28.9%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Minute Maid Premium consumers purchase?

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Why do Minute Maid Premium consumers try new brands?

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Where do Minute Maid Premium consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Minute Maid Premium Target Market

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Who actually buys Minute Maid Premium? Do these consumers match the intended target market of Minute Maid Premium?

Thought bubble

What motivates the target market to purchase Minute Maid Premium?

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What other target market should Minute Maid Premium look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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