Minute Rice Consumer Insights

Who buys Minute Rice?

A Minute Rice consumer is generally very high income, Caucasian, and older age. Minute Rice consumers are more likely to purchase Minute Rice during larger pantry stocking trips. Brands such as Perdue, Pop-Tarts, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Minute Rice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.2%
Total Basket $ (median)
$65.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Minute Rice Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
87
35-44
104
45-54
104
55-64
116
65+
93
African American
99
Asian
31
Caucasian
107
Hispanic
106
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
94
$40k-60k
95
$60k-80k
97
$80k-100k
102
$100k-125k
116
$125k +
116
No College
100
College
99
Adv. Degree
105

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Minute Rice Basket Affinity & Size

brand
basket affinity
Perdue 6.6x
Pop-Tarts 5.9x
Smart Balance 5.7x
Swanson 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
498

Where is Minute Rice Purchased?

channels
index
Beauty
194
Club
12
Dollar
8
Drug
5
Food
259
Gas & Convenience
26
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Entenmann's 1.5x
Pop-Tarts 1.5x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
96
Credit
98
Debit
102
Food Stamps
121

When is Minute Rice Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
13.9%
Wed
12.7%
Thu
11.1%
Fri
13.2%
Sat
15.9%
time of day
Morning
14.6%
Noon
17.0%
Afternoon
35.8%
Evening
27.6%
Late
4.9%

Get More Minute Rice Data

Contact us for the latest Minute Rice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Minute Rice consumers switch to?

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Why do consumers stop buying Minute Rice products?

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Which retailers do Minute Rice shoppers prefer to shop at?

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What motivates consumers to try Minute Rice products?

Research the Minute Rice Target Market

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Who actually buys Minute Rice? Do these consumers match the intended target market of Minute Rice?

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What motivates the target market to buy Minute Rice?

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What other target market should Minute Rice look at?

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Which other brands have a similar target market?

About Our Minute Rice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.