Minute Rice Consumer Insights

Who buys Minute Rice?

A Minute Rice consumer is generally very high income, Caucasian, and older age. Minute Rice consumers are more likely to purchase Minute Rice during larger pantry stocking trips. Brands such as Perdue, Pop-Tarts, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Minute Rice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
4.2%
Total Basket $ (median)
$65.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Minute Rice Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
87
35-44
104
45-54
104
55-64
116
65+
93
African American
99
Asian
31
Caucasian
107
Hispanic
106
demographic
index
Has Kids
96
No Kids
110
- $20k
79
$20k-40k
94
$40k-60k
95
$60k-80k
97
$80k-100k
102
$100k-125k
116
$125k +
116
No College
100
College
99
Adv. Degree
105

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Minute Rice Basket Affinity & Size

brand
basket affinity
Perdue 6.6x
Pop-Tarts 5.9x
Smart Balance 5.7x
Swanson 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
498

Where is Minute Rice Purchased?

channels
index
Beauty
194
Club
12
Dollar
8
Drug
5
Food
259
Gas & Convenience
26
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Entenmann's 1.5x
Pop-Tarts 1.5x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
96
Credit
98
Debit
102
Food Stamps
121

When is Minute Rice Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
13.9%
Wed
12.7%
Thu
11.1%
Fri
13.2%
Sat
15.9%
time of day
Morning
14.6%
Noon
17.0%
Afternoon
35.8%
Evening
27.6%
Late
4.9%

About Our Minute Rice Consumer Insights

How do we know who buys Minute Rice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Minute Rice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.