Mio Consumer Insights

Who buys Mio?

A Mio consumer is generally higher income, Caucasian, and lower middle age. Mio consumers are more likely to purchase Mio during larger pantry stocking trips. Brands such as Kool-Aid, Archer Farms, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Mio Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
6.6%
Total Basket $ (median)
$53.11

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mio Consumer Demographics

demographic
index
Female
99
Male
106
<24
85
25-34
99
35-44
106
45-54
95
55-64
96
65+
89
African American
63
Asian
67
Caucasian
111
Hispanic
57
demographic
index
Has Kids
96
No Kids
109
- $20k
77
$20k-40k
87
$40k-60k
95
$60k-80k
101
$80k-100k
111
$100k-125k
123
$125k +
104
No College
80
College
103
Adv. Degree
107

Understand Mio Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mio Basket Affinity & Size

brand
basket affinity
Kool-Aid 6.9x
Archer Farms 4.5x
Fresh Selections 4.3x
YoCrunch 4.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
462

Where is Mio Purchased?

channels
index
Club
1
Dollar
60
Drug
60
Food
158
Gas & Convenience
26
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.5x
Sparkling Ice 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
90
Credit
101
Debit
103
Food Stamps
98

When is Mio Purchased?

day of week
Sun
18.5%
Mon
13.2%
Tue
13.1%
Wed
11.8%
Thu
11.6%
Fri
14.5%
Sat
17.4%
time of day
Morning
14.1%
Noon
15.6%
Afternoon
34.1%
Evening
29.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mio consumers purchase?

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Why do Mio consumers try new brands?

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Where do Mio consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mio Target Market

Arrow and target

Who actually buys Mio? Do these consumers match the intended target market of Mio?

Thought bubble

What motivates the target market to purchase Mio?

magnifying glass

What other target market should Mio look at?

venn diagram

Which other brands have a similar target market?

About Our Mio Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.