Mio Energy Consumer Insights

Who buys Mio Energy? A Mio Energy consumer is generally lower income, Caucasian, and young adult age. Mio Energy consumers are more likely to purchase Mio Energy during larger pantry stocking trips. Brands such as Kool-Aid, V8, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Mio Energy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.8%
Total Basket $ (median)
$51.07

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mio Energy Consumer Demographics

demographic
index
Female
98
Male
121
<24
88
25-34
113
35-44
104
45-54
82
55-64
86
65+
97
African American
67
Asian
54
Caucasian
112
Hispanic
58
demographic
index
Has Kids
95
No Kids
111
- $20k
91
$20k-40k
110
$40k-60k
105
$60k-80k
95
$80k-100k
97
$100k-125k
101
$125k +
92
No College
76
College
109
Adv. Degree
87

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Mio Energy Basket Affinity & Size

brand
basket affinity
Kool-Aid 7.6x
V8 4.3x
Cascade 4.2x
Perdue 4.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
412

Where is Mio Energy Purchased?

channels
index
Club
0
Dollar
134
Drug
88
Food
147
Gas & Convenience
50
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Monster Energy 1.6x
Diet Dr Pepper 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
105
Credit
90
Debit
102
Food Stamps
132

When is Mio Energy Purchased?

day of week
Sun
18.4%
Mon
14.0%
Tue
13.1%
Wed
12.2%
Thu
11.3%
Fri
14.0%
Sat
17.1%
time of day
Morning
14.4%
Noon
15.3%
Afternoon
33.5%
Evening
29.4%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mio Energy consumers purchase?

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Why do Mio Energy consumers try new brands?

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Where do Mio Energy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mio Energy Target Market

Arrow and target

Who actually buys Mio Energy? Do these consumers match the intended target market of Mio Energy?

Thought bubble

What motivates the target market to purchase Mio Energy?

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What other target market should Mio Energy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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