Mio Energy Consumer Insights

Who buys Mio Energy?

A Mio Energy consumer is generally lower income, Caucasian, and young adult age. Mio Energy consumers are more likely to purchase Mio Energy during larger pantry stocking trips. Brands such as Kool-Aid, V8, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Mio Energy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.8%
Total Basket $ (median)
$51.07

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mio Energy Consumer Demographics

demographic
index
Female
98
Male
121
<24
88
25-34
113
35-44
104
45-54
82
55-64
86
65+
97
African American
67
Asian
54
Caucasian
112
Hispanic
58
demographic
index
Has Kids
95
No Kids
111
- $20k
91
$20k-40k
110
$40k-60k
105
$60k-80k
95
$80k-100k
97
$100k-125k
101
$125k +
92
No College
76
College
109
Adv. Degree
87

Understand Mio Energy Consumer Behavior

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Mio Energy Basket Affinity & Size

brand
basket affinity
Kool-Aid 7.6x
V8 4.3x
Cascade 4.2x
Perdue 4.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
412

Where is Mio Energy Purchased?

channels
index
Club
0
Dollar
134
Drug
88
Food
147
Gas & Convenience
50
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Monster Energy 1.6x
Diet Dr Pepper 1.5x
Jack Link's 1.5x

How Did They Pay?

method
index
Cash
105
Credit
90
Debit
102
Food Stamps
132

When is Mio Energy Purchased?

day of week
Sun
18.4%
Mon
14.0%
Tue
13.1%
Wed
12.2%
Thu
11.3%
Fri
14.0%
Sat
17.1%
time of day
Morning
14.4%
Noon
15.3%
Afternoon
33.5%
Evening
29.4%
Late
7.4%

About Our Mio Energy Consumer Insights

How do we know who buys Mio Energy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mio Energy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.