Mio Fit Consumer Insights

Who buys Mio Fit? A Mio Fit consumer is generally slightly higher income, Caucasian, and lower middle age. Mio Fit consumers are more likely to purchase Mio Fit during larger pantry stocking trips. Brands such as Kool-Aid, Archer Farms, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Mio Fit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.4%
Total Basket $ (median)
$54.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mio Fit Consumer Demographics

demographic
index
Female
99
Male
106
<24
88
25-34
91
35-44
109
45-54
98
55-64
97
65+
95
African American
56
Asian
62
Caucasian
113
Hispanic
54
demographic
index
Has Kids
95
No Kids
112
- $20k
59
$20k-40k
79
$40k-60k
96
$60k-80k
109
$80k-100k
127
$100k-125k
106
$125k +
113
No College
82
College
102
Adv. Degree
110

Understand Mio Fit Consumer Behavior

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Mio Fit Basket Affinity & Size

brand
basket affinity
Kool-Aid 6.3x
Archer Farms 5.2x
Jennie-O 5.0x
Pop-Tarts 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
444

Where is Mio Fit Purchased?

channels
index
Club
1
Dollar
55
Drug
77
Food
138
Gas & Convenience
20
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Jack Link's 1.5x
Diet Mountain Dew 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
83
Credit
101
Debit
108
Food Stamps
76

When is Mio Fit Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
13.3%
Wed
11.6%
Thu
11.6%
Fri
15.3%
Sat
16.5%
time of day
Morning
14.4%
Noon
16.5%
Afternoon
34.1%
Evening
28.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mio Fit consumers purchase?

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Why do Mio Fit consumers try new brands?

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Where do Mio Fit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mio Fit Target Market

Arrow and target

Who actually buys Mio Fit? Do these consumers match the intended target market of Mio Fit?

Thought bubble

What motivates the target market to purchase Mio Fit?

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What other target market should Mio Fit look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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