Mio Fit Consumer Insights

Who buys Mio Fit?

A Mio Fit consumer is generally slightly higher income, Caucasian, and lower middle age. Mio Fit consumers are more likely to purchase Mio Fit during larger pantry stocking trips. Brands such as Kool-Aid, Archer Farms, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Mio Fit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.4%
Total Basket $ (median)
$54.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mio Fit Consumer Demographics

demographic
index
Female
99
Male
106
<24
88
25-34
91
35-44
109
45-54
98
55-64
97
65+
95
African American
56
Asian
62
Caucasian
113
Hispanic
54
demographic
index
Has Kids
95
No Kids
112
- $20k
59
$20k-40k
79
$40k-60k
96
$60k-80k
109
$80k-100k
127
$100k-125k
106
$125k +
113
No College
82
College
102
Adv. Degree
110

Understand Mio Fit Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mio Fit Basket Affinity & Size

brand
basket affinity
Kool-Aid 6.3x
Archer Farms 5.2x
Jennie-O 5.0x
Pop-Tarts 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
444

Where is Mio Fit Purchased?

channels
index
Club
1
Dollar
55
Drug
77
Food
138
Gas & Convenience
20
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Jack Link's 1.5x
Diet Mountain Dew 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
83
Credit
101
Debit
108
Food Stamps
76

When is Mio Fit Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
13.3%
Wed
11.6%
Thu
11.6%
Fri
15.3%
Sat
16.5%
time of day
Morning
14.4%
Noon
16.5%
Afternoon
34.1%
Evening
28.2%
Late
6.9%

Get More Mio Fit Data

Better understand Mio Fit consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Mio Fit consumers switch to?

Stop sign

Why do consumers stop buying Mio Fit products?

Store front

Which retailers do Mio Fit shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mio Fit products?

Research the Mio Fit Target Market

Arrow and target

Who actually buys Mio Fit? Do these consumers match the intended target market of Mio Fit?

Thought bubble

What motivates the target market to buy Mio Fit?

Magnifying glass

What other target market should Mio Fit look at?

Venn diagram

Which other brands have a similar target market?

About Our Mio Fit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.