Mio Fit Consumer Insights

Who buys Mio Fit?

A Mio Fit consumer is generally slightly higher income, Caucasian, and lower middle age. Mio Fit consumers are more likely to purchase Mio Fit during larger pantry stocking trips. Brands such as Kool-Aid, Archer Farms, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Mio Fit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.4%
Total Basket $ (median)
$54.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mio Fit Consumer Demographics

demographic
index
Female
99
Male
106
<24
88
25-34
91
35-44
109
45-54
98
55-64
97
65+
95
African American
56
Asian
62
Caucasian
113
Hispanic
54
demographic
index
Has Kids
95
No Kids
112
- $20k
59
$20k-40k
79
$40k-60k
96
$60k-80k
109
$80k-100k
127
$100k-125k
106
$125k +
113
No College
82
College
102
Adv. Degree
110

Understand Mio Fit Consumer Behavior

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Mio Fit Basket Affinity & Size

brand
basket affinity
Kool-Aid 6.3x
Archer Farms 5.2x
Jennie-O 5.0x
Pop-Tarts 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
444

Where is Mio Fit Purchased?

channels
index
Club
1
Dollar
55
Drug
77
Food
138
Gas & Convenience
20
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.5x
Jack Link's 1.5x
Diet Mountain Dew 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
83
Credit
101
Debit
108
Food Stamps
76

When is Mio Fit Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
13.3%
Wed
11.6%
Thu
11.6%
Fri
15.3%
Sat
16.5%
time of day
Morning
14.4%
Noon
16.5%
Afternoon
34.1%
Evening
28.2%
Late
6.9%

About Our Mio Fit Consumer Insights

How do we know who buys Mio Fit? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mio Fit consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.