Miracle Whip Light Consumer Insights

Who buys Miracle Whip Light?

A Miracle Whip Light consumer is generally slightly higher income, Caucasian, and senior age. Miracle Whip Light consumers are more likely to purchase Miracle Whip Light during larger pantry stocking trips. Brands such as Vlasic, French's, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Miracle Whip Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.3%
Total Basket $ (median)
$81.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miracle Whip Light Consumer Demographics

demographic
index
Female
102
Male
85
<24
71
25-34
78
35-44
86
45-54
110
55-64
191
65+
201
African American
68
Asian
23
Caucasian
120
Hispanic
23
demographic
index
Has Kids
84
No Kids
135
- $20k
66
$20k-40k
105
$40k-60k
108
$60k-80k
108
$80k-100k
112
$100k-125k
94
$125k +
83
No College
99
College
100
Adv. Degree
99

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Miracle Whip Light Basket Affinity & Size

brand
basket affinity
Vlasic 6.6x
French's 6.4x
Kraft Singles 5.3x
Starkist 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
527

Where is Miracle Whip Light Purchased?

channels
index
Club
0
Dollar
4
Drug
12
Food
110
Gas & Convenience
7
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Yoplait Light 1.6x
Farmers Market 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
106
Credit
108
Debit
93
Food Stamps
73

When is Miracle Whip Light Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
11.3%
Wed
12.0%
Thu
13.0%
Fri
15.6%
Sat
17.7%
time of day
Morning
15.5%
Noon
17.8%
Afternoon
33.5%
Evening
26.5%
Late
6.6%

About Our Miracle Whip Light Consumer Insights

How do we know who buys Miracle Whip Light? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Miracle Whip Light consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.