Miracle Whip Light Consumer Insights

Who buys Miracle Whip Light?

A Miracle Whip Light consumer is generally slightly higher income, Caucasian, and senior age. Miracle Whip Light consumers are more likely to purchase Miracle Whip Light during larger pantry stocking trips. Brands such as Vlasic, French's, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Miracle Whip Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.3%
Total Basket $ (median)
$81.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Miracle Whip Light Consumer Demographics

demographic
index
Female
102
Male
85
<24
71
25-34
78
35-44
86
45-54
110
55-64
191
65+
201
African American
68
Asian
23
Caucasian
120
Hispanic
23
demographic
index
Has Kids
84
No Kids
135
- $20k
66
$20k-40k
105
$40k-60k
108
$60k-80k
108
$80k-100k
112
$100k-125k
94
$125k +
83
No College
99
College
100
Adv. Degree
99

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Miracle Whip Light Basket Affinity & Size

brand
basket affinity
Vlasic 6.6x
French's 6.4x
Kraft Singles 5.3x
Starkist 5.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
527

Where is Miracle Whip Light Purchased?

channels
index
Club
0
Dollar
4
Drug
12
Food
110
Gas & Convenience
7
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Yoplait Light 1.6x
Farmers Market 1.6x
Weight Watchers Smart Ones 1.6x

How Did They Pay?

method
index
Cash
106
Credit
108
Debit
93
Food Stamps
73

When is Miracle Whip Light Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
11.3%
Wed
12.0%
Thu
13.0%
Fri
15.6%
Sat
17.7%
time of day
Morning
15.5%
Noon
17.8%
Afternoon
33.5%
Evening
26.5%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Miracle Whip Light consumers purchase?

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Why do Miracle Whip Light consumers try new brands?

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Where do Miracle Whip Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Miracle Whip Light Target Market

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Who actually buys Miracle Whip Light? Do these consumers match the intended target market of Miracle Whip Light?

Thought bubble

What motivates the target market to purchase Miracle Whip Light?

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What other target market should Miracle Whip Light look at?

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Which other brands have a similar target market?

About Our Miracle Whip Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.