Miracle-Gro Consumer Insights

Who buys Miracle-Gro?

A Miracle-Gro consumer is generally slightly lower income, Caucasian, and senior age. Miracle-Gro consumers are more likely to purchase Miracle-Gro during larger pantry stocking trips. Brands such as Planters, Taylor Farms, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Miracle-Gro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.97
% of Basket $ (median)
12.6%
Total Basket $ (median)
$47.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miracle-Gro Consumer Demographics

demographic
index
Female
100
Male
102
<24
107
25-34
85
35-44
84
45-54
112
55-64
150
65+
240
African American
59
Asian
85
Caucasian
108
Hispanic
69
demographic
index
Has Kids
83
No Kids
138
- $20k
91
$20k-40k
96
$40k-60k
110
$60k-80k
103
$80k-100k
95
$100k-125k
102
$125k +
93
No College
99
College
98
Adv. Degree
110

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Miracle-Gro Basket Affinity & Size

brand
basket affinity
Planters 11.2x
Taylor Farms 5.2x
Jennie-O 4.7x
Marketside 4.7x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
241

Where is Miracle-Gro Purchased?

channels
index
Club
131
Dollar
141
Drug
2
Food
5
Gas & Convenience
1
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Planters 1.3x
Starkist 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
86
Credit
112
Debit
107
Food Stamps
20

When is Miracle-Gro Purchased?

day of week
Sun
20.3%
Mon
12.6%
Tue
10.2%
Wed
10.9%
Thu
10.6%
Fri
14.1%
Sat
21.4%
time of day
Morning
14.8%
Noon
22.0%
Afternoon
37.9%
Evening
21.8%
Late
3.5%

About Our Miracle-Gro Consumer Insights

How do we know who buys Miracle-Gro? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Miracle-Gro consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.