Miracle-Gro Consumer Insights

Who buys Miracle-Gro?

A Miracle-Gro consumer is generally slightly lower income, Caucasian, and senior age. Miracle-Gro consumers are more likely to purchase Miracle-Gro during larger pantry stocking trips. Brands such as Planters, Taylor Farms, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Miracle-Gro Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
12.6%
Total Basket $ (median)
$47.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Miracle-Gro Consumer Demographics

demographic
index
Female
100
Male
102
<24
107
25-34
85
35-44
84
45-54
112
55-64
150
65+
240
African American
59
Asian
85
Caucasian
108
Hispanic
69
demographic
index
Has Kids
83
No Kids
138
- $20k
91
$20k-40k
96
$40k-60k
110
$60k-80k
103
$80k-100k
95
$100k-125k
102
$125k +
93
No College
99
College
98
Adv. Degree
110

Understand Miracle-Gro Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Miracle-Gro Basket Affinity & Size

brand
basket affinity
Planters 11.2x
Taylor Farms 5.2x
Jennie-O 4.7x
Marketside 4.7x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
241

Where is Miracle-Gro Purchased?

channels
index
Club
131
Dollar
141
Drug
2
Food
5
Gas & Convenience
1
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Planters 1.3x
Starkist 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
86
Credit
112
Debit
107
Food Stamps
20

When is Miracle-Gro Purchased?

day of week
Sun
20.3%
Mon
12.6%
Tue
10.2%
Wed
10.9%
Thu
10.6%
Fri
14.1%
Sat
21.4%
time of day
Morning
14.8%
Noon
22.0%
Afternoon
37.9%
Evening
21.8%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Miracle-Gro consumers purchase?

check mark

Why do Miracle-Gro consumers try new brands?

check mark

Where do Miracle-Gro consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Miracle-Gro Target Market

Arrow and target

Who actually buys Miracle-Gro? Do these consumers match the intended target market of Miracle-Gro?

Thought bubble

What motivates the target market to purchase Miracle-Gro?

magnifying glass

What other target market should Miracle-Gro look at?

venn diagram

Which other brands have a similar target market?

About Our Miracle-Gro Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.