Miralax Consumer Insights

Who buys Miralax?

A Miralax consumer is generally very high income, Caucasian, and senior age. Miralax consumers are more likely to purchase Miralax during larger pantry stocking trips. Brands such as Gatorade G2, Charmin, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Miralax Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.59
% of Basket $ (median)
24.2%
Total Basket $ (median)
$52.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Miralax Consumer Demographics

demographic
index
Female
101
Male
88
<24
64
25-34
71
35-44
90
45-54
116
55-64
163
65+
275
African American
106
Asian
55
Caucasian
110
Hispanic
64
demographic
index
Has Kids
89
No Kids
125
- $20k
61
$20k-40k
78
$40k-60k
103
$60k-80k
99
$80k-100k
110
$100k-125k
120
$125k +
122
No College
89
College
99
Adv. Degree
120

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Miralax Basket Affinity & Size

brand
basket affinity
Gatorade G2 6.2x
Charmin 6.0x
Neutrogena 5.6x
Bounty 5.5x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
261

Where is Miralax Purchased?

channels
index
Beauty
10
Club
72
Dollar
84
Drug
314
Food
51
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Lean Cuisine 1.4x
Sunny Meadow 1.4x
Utz 1.4x

How Did They Pay?

method
index
Cash
94
Credit
116
Debit
99
Food Stamps
19

When is Miralax Purchased?

day of week
Sun
14.5%
Mon
14.6%
Tue
12.8%
Wed
14.2%
Thu
13.4%
Fri
14.7%
Sat
15.8%
time of day
Morning
15.8%
Noon
20.7%
Afternoon
34.5%
Evening
23.8%
Late
5.2%

About Our Miralax Consumer Insights

How do we know who buys Miralax? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Miralax consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.