Mirassou Consumer Insights

Who buys Mirassou?

A Mirassou consumer is generally very high income, Caucasian, and senior age. Mirassou consumers are more likely to purchase Mirassou during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Mirassou Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
18.9%
Total Basket $ (median)
$47.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mirassou Consumer Demographics

demographic
index
Female
98
Male
116
<24
82
25-34
84
35-44
86
45-54
124
55-64
101
65+
316
African American
35
Asian
68
Caucasian
111
Hispanic
70
demographic
index
Has Kids
86
No Kids
132
- $20k
18
$20k-40k
62
$40k-60k
82
$60k-80k
115
$80k-100k
80
$100k-125k
129
$125k +
206
No College
71
College
98
Adv. Degree
143

Understand Mirassou Consumer Behavior

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Mirassou Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 9.9x
Nabisco Wheat Thins 9.1x
Bud Light 7.3x
Nutella 7.0x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
247

Where is Mirassou Purchased?

channels
index
Club
20
Drug
114
Food
199
Gas & Convenience
10
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Eggland's Best 1.7x
Horizon Organic 1.7x
Snyders Of Hanover 1.7x

How Did They Pay?

method
index
Cash
119
Credit
121
Debit
85
Food Stamps
10

When is Mirassou Purchased?

day of week
Sun
13.9%
Mon
10.2%
Tue
11.6%
Wed
13.4%
Thu
12.1%
Fri
18.8%
Sat
20.1%
time of day
Morning
8.5%
Noon
15.3%
Afternoon
36.8%
Evening
34.6%
Late
4.8%

About Our Mirassou Consumer Insights

How do we know who buys Mirassou? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mirassou consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.