Mission (Foods) Consumer Insights

Who buys Mission (Foods)?

A Mission (Foods) consumer is generally very high income, Hispanic, and adolescent age. Mission (Foods) consumers are more likely to purchase Mission (Foods) during larger pantry stocking trips. Brands such as Old El Paso, Ro-Tel, and Daisy's (Snacks) also tend to be purchased in the same trip. See sample consumer insights data below.

Mission (Foods) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.84
% of Basket $ (median)
4.2%
Total Basket $ (median)
$67.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mission (Foods) Consumer Demographics

demographic
index
Female
100
Male
102
<24
108
25-34
106
35-44
100
45-54
99
55-64
83
65+
81
African American
65
Asian
77
Caucasian
101
Hispanic
126
demographic
index
Has Kids
104
No Kids
92
- $20k
85
$20k-40k
96
$40k-60k
98
$60k-80k
101
$80k-100k
103
$100k-125k
106
$125k +
108
No College
88
College
102
Adv. Degree
105

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Mission (Foods) Basket Affinity & Size

brand
basket affinity
Old El Paso 6.4x
Ro-Tel 4.9x
Daisy's (Snacks) 4.8x
Jennie-O 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
455

Where is Mission (Foods) Purchased?

channels
index
Beauty
1
Club
62
Dollar
7
Drug
13
Food
142
Gas & Convenience
9
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.2x
Jennie-O 1.2x
Ro-Tel 1.2x
Oroweat 1.2x

How Did They Pay?

method
index
Cash
105
Credit
93
Debit
102
Food Stamps
123

When is Mission (Foods) Purchased?

day of week
Sun
18.8%
Mon
14.4%
Tue
12.7%
Wed
11.7%
Thu
11.5%
Fri
14.0%
Sat
17.1%
time of day
Morning
13.7%
Noon
16.5%
Afternoon
35.8%
Evening
28.4%
Late
5.5%

Get More Mission (Foods) Data

Contact us for the latest Mission (Foods) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mission (Foods) consumers switch to?

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Why do consumers stop buying Mission (Foods) products?

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Which retailers do Mission (Foods) shoppers prefer to shop at?

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What motivates consumers to try Mission (Foods) products?

Research the Mission (Foods) Target Market

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Who actually buys Mission (Foods)? Do these consumers match the intended target market of Mission (Foods)?

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What motivates the target market to buy Mission (Foods)?

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What other target market should Mission (Foods) look at?

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Which other brands have a similar target market?

About Our Mission (Foods) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.