Mission (Foods) Consumer Insights

Who buys Mission (Foods)? A Mission (Foods) consumer is generally very high income, Hispanic, and adolescent age. Mission (Foods) consumers are more likely to purchase Mission (Foods) during larger pantry stocking trips. Brands such as Old El Paso, Ro-Tel, and Daisy's (Snacks) also tend to be purchased in the same trip. Sample consumer insights data below.

Mission (Foods) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.84
% of Basket $ (median)
4.2%
Total Basket $ (median)
$67.36

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mission (Foods) Consumer Demographics

demographic
index
Female
100
Male
102
<24
108
25-34
106
35-44
100
45-54
99
55-64
83
65+
81
African American
65
Asian
77
Caucasian
101
Hispanic
126
demographic
index
Has Kids
104
No Kids
92
- $20k
85
$20k-40k
96
$40k-60k
98
$60k-80k
101
$80k-100k
103
$100k-125k
106
$125k +
108
No College
88
College
102
Adv. Degree
105

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Mission (Foods) Basket Affinity & Size

brand
basket affinity
Old El Paso 6.4x
Ro-Tel 4.9x
Daisy's (Snacks) 4.8x
Jennie-O 3.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
455

Where is Mission (Foods) Purchased?

channels
index
Beauty
1
Club
62
Dollar
7
Drug
13
Food
142
Gas & Convenience
9
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.2x
Jennie-O 1.2x
Ro-Tel 1.2x
Oroweat 1.2x

How Did They Pay?

method
index
Cash
105
Credit
93
Debit
102
Food Stamps
123

When is Mission (Foods) Purchased?

day of week
Sun
18.8%
Mon
14.4%
Tue
12.7%
Wed
11.7%
Thu
11.5%
Fri
14.0%
Sat
17.1%
time of day
Morning
13.7%
Noon
16.5%
Afternoon
35.8%
Evening
28.4%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mission (Foods) consumers purchase?

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Why do Mission (Foods) consumers try new brands?

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Where do Mission (Foods) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mission (Foods) Target Market

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Who actually buys Mission (Foods)? Do these consumers match the intended target market of Mission (Foods)?

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What motivates the target market to purchase Mission (Foods)?

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What other target market should Mission (Foods) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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