Mission Produce Inc Consumer Insights

Who buys Mission Produce Inc? A Mission Produce Inc consumer is generally slightly higher income, Caucasian, and young adult age. Mission Produce Inc consumers are more likely to purchase Mission Produce Inc during larger pantry stocking trips. Brands such as TURKEY KNOB, Jennie-O, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Mission Produce Inc Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
4.1%
Total Basket $ (median)
$85.10

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mission Produce Inc Consumer Demographics

demographic
index
Female
100
Male
97
<24
121
25-34
127
35-44
92
45-54
81
55-64
97
65+
77
African American
48
Asian
90
Caucasian
104
Hispanic
87
demographic
index
Has Kids
93
No Kids
116
- $20k
92
$20k-40k
81
$40k-60k
107
$60k-80k
103
$80k-100k
113
$100k-125k
111
$125k +
90
No College
77
College
105
Adv. Degree
104

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Mission Produce Inc Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 10.9x
Jennie-O 8.0x
Bolthouse Farms 7.8x
Driscoll's 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
524

Where is Mission Produce Inc Purchased?

channels
index
Food
21
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Jennie-O 1.7x
Sabra 1.6x
Driscoll's 1.5x

How Did They Pay?

method
index
Cash
91
Credit
123
Debit
86
Food Stamps
93

When is Mission Produce Inc Purchased?

day of week
Sun
17.8%
Mon
14.2%
Tue
11.6%
Wed
12.0%
Thu
11.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
12.7%
Noon
16.3%
Afternoon
35.0%
Evening
28.4%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mission Produce Inc consumers purchase?

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Why do Mission Produce Inc consumers try new brands?

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Where do Mission Produce Inc consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mission Produce Inc Target Market

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Who actually buys Mission Produce Inc? Do these consumers match the intended target market of Mission Produce Inc?

Thought bubble

What motivates the target market to purchase Mission Produce Inc?

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What other target market should Mission Produce Inc look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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