Misty (Tobacco) Consumer Insights

Who buys Misty (Tobacco)?

A Misty (Tobacco) consumer is generally very low income, Caucasian, and older age. Misty (Tobacco) consumers are more likely to purchase Misty (Tobacco) during smaller grocery trips. Brands such as Marlboro Gold Pack, Marlboro, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Misty (Tobacco) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.90
% of Basket $ (median)
63.2%
Total Basket $ (median)
$14.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Misty (Tobacco) Consumer Demographics

demographic
index
Female
92
Male
177
<24
18
25-34
25
35-44
65
45-54
188
55-64
284
65+
254
African American
52
Asian
62
Caucasian
114
Hispanic
38
demographic
index
Has Kids
60
No Kids
190
- $20k
195
$20k-40k
122
$40k-60k
128
$60k-80k
60
$80k-100k
117
$100k-125k
41
$125k +
64
No College
180
College
94
Adv. Degree
35

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Misty (Tobacco) Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 133.1x
Marlboro 82.2x
Smart Balance 12.6x
Starbucks Frappuccino 8.7x
basket size
index
Urgent Need (1-2 Items)
122
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
57
Pantry Stocking (21+ Items)
53

Where is Misty (Tobacco) Purchased?

channels
index
Club
101
Dollar
202
Drug
562
Food
34
Gas & Convenience
2034
Mass
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Marlboro 2.5x
Smart Balance 1.9x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
137
Credit
95
Debit
98
Food Stamps
29

When is Misty (Tobacco) Purchased?

day of week
Sun
12.4%
Mon
13.6%
Tue
14.8%
Wed
15.2%
Thu
15.0%
Fri
14.6%
Sat
14.4%
time of day
Morning
23.0%
Noon
16.6%
Afternoon
34.5%
Evening
19.8%
Late
6.1%

About Our Misty (Tobacco) Consumer Insights

How do we know who buys Misty (Tobacco)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Misty (Tobacco) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.