Mitchum Consumer Insights

Who buys Mitchum?

A Mitchum consumer is generally lower income, African American, and senior age. Mitchum consumers are more likely to purchase Mitchum during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Mitchum Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.19
% of Basket $ (median)
14.1%
Total Basket $ (median)
$29.65

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mitchum Consumer Demographics

demographic
index
Female
101
Male
92
<24
94
25-34
108
35-44
89
45-54
106
55-64
108
65+
120
African American
194
Asian
92
Caucasian
90
Hispanic
138
demographic
index
Has Kids
93
No Kids
116
- $20k
95
$20k-40k
110
$40k-60k
104
$60k-80k
102
$80k-100k
93
$100k-125k
97
$125k +
90
No College
93
College
102
Adv. Degree
97

Understand Mitchum Consumer Behavior

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Mitchum Basket Affinity & Size

brand
basket affinity
Listerine 10.6x
Oral-B 7.9x
Olay 7.1x
Colgate 6.8x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
251

Where is Mitchum Purchased?

channels
index
Beauty
33
Dollar
48
Drug
537
Food
50
Gas & Convenience
1
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Canada Dry 1.5x
Scott 1.5x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
139
Credit
91
Debit
96
Food Stamps
44

When is Mitchum Purchased?

day of week
Sun
17.4%
Mon
13.4%
Tue
12.3%
Wed
13.0%
Thu
12.5%
Fri
13.5%
Sat
17.9%
time of day
Morning
16.6%
Noon
15.6%
Afternoon
32.7%
Evening
27.0%
Late
8.1%

About Our Mitchum Consumer Insights

How do we know who buys Mitchum? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mitchum consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.