Mitchum Advanced Control Consumer Insights

Who buys Mitchum Advanced Control?

A Mitchum Advanced Control consumer is generally slightly lower income, African American, and young adult age. Mitchum Advanced Control consumers are more likely to purchase Mitchum Advanced Control during larger pantry stocking trips. Brands such as Secret, Archer Farms, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Mitchum Advanced Control Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
13.6%
Total Basket $ (median)
$24.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mitchum Advanced Control Consumer Demographics

demographic
index
Female
104
Male
61
<24
117
25-34
118
35-44
91
45-54
108
55-64
81
65+
34
African American
193
Asian
74
Caucasian
84
Hispanic
166
demographic
index
Has Kids
99
No Kids
102
- $20k
102
$20k-40k
111
$40k-60k
112
$60k-80k
90
$80k-100k
78
$100k-125k
110
$125k +
94
No College
101
College
104
Adv. Degree
79

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Mitchum Advanced Control Basket Affinity & Size

brand
basket affinity
Secret 13.6x
Archer Farms 13.4x
Neutrogena 11.2x
Oral-B 10.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
226

Where is Mitchum Advanced Control Purchased?

channels
index
Beauty
16
Dollar
10
Drug
562
Food
12
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.7x
V8 1.7x
Huggies 1.6x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
153
Credit
82
Debit
97
Food Stamps
30

When is Mitchum Advanced Control Purchased?

day of week
Sun
21.1%
Mon
13.3%
Tue
12.8%
Wed
10.9%
Thu
12.1%
Fri
12.9%
Sat
16.8%
time of day
Morning
16.5%
Noon
14.5%
Afternoon
29.7%
Evening
28.7%
Late
10.6%

Get More Mitchum Advanced Control Data

Contact us for the latest Mitchum Advanced Control consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mitchum Advanced Control consumers switch to?

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Why do consumers stop buying Mitchum Advanced Control products?

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Which retailers do Mitchum Advanced Control shoppers prefer to shop at?

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What motivates consumers to try Mitchum Advanced Control products?

Research the Mitchum Advanced Control Target Market

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Who actually buys Mitchum Advanced Control? Do these consumers match the intended target market of Mitchum Advanced Control?

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What motivates the target market to purchase Mitchum Advanced Control?

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What other target market should Mitchum Advanced Control look at?

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Which other brands have a similar target market?

About Our Mitchum Advanced Control Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.