Mitchum Power Gel Consumer Insights

Who buys Mitchum Power Gel?

A Mitchum Power Gel consumer is generally lower income, African American, and senior age. Mitchum Power Gel consumers are more likely to purchase Mitchum Power Gel during larger pantry stocking trips. Brands such as Oral-B, Secret, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Mitchum Power Gel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.82
% of Basket $ (median)
10.9%
Total Basket $ (median)
$44.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mitchum Power Gel Consumer Demographics

demographic
index
Female
102
Male
82
<24
87
25-34
104
35-44
85
45-54
113
55-64
120
65+
138
African American
199
Asian
96
Caucasian
91
Hispanic
130
demographic
index
Has Kids
95
No Kids
111
- $20k
105
$20k-40k
112
$40k-60k
104
$60k-80k
91
$80k-100k
99
$100k-125k
99
$125k +
89
No College
89
College
101
Adv. Degree
110

Understand Mitchum Power Gel Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mitchum Power Gel Basket Affinity & Size

brand
basket affinity
Oral-B 10.5x
Secret 9.1x
Always 7.3x
Prego 7.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
279

Where is Mitchum Power Gel Purchased?

channels
index
Beauty
24
Dollar
109
Drug
380
Food
19
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Cottonelle 1.5x
Diet Pepsi 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
126
Credit
88
Debit
106
Food Stamps
48

When is Mitchum Power Gel Purchased?

day of week
Sun
15.3%
Mon
13.0%
Tue
12.1%
Wed
13.4%
Thu
12.8%
Fri
15.2%
Sat
18.2%
time of day
Morning
16.3%
Noon
16.7%
Afternoon
33.6%
Evening
26.1%
Late
7.4%

Get More Mitchum Power Gel Data

Better understand Mitchum Power Gel consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Mitchum Power Gel consumers switch to?

Stop sign

Why do consumers stop buying Mitchum Power Gel products?

Store front

Which retailers do Mitchum Power Gel shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mitchum Power Gel products?

Research the Mitchum Power Gel Target Market

Arrow and target

Who actually buys Mitchum Power Gel? Do these consumers match the intended target market of Mitchum Power Gel?

Thought bubble

What motivates the target market to buy Mitchum Power Gel?

Magnifying glass

What other target market should Mitchum Power Gel look at?

Venn diagram

Which other brands have a similar target market?

About Our Mitchum Power Gel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.