Mitchum Power Gel Consumer Insights

Who buys Mitchum Power Gel?

A Mitchum Power Gel consumer is generally lower income, African American, and senior age. Mitchum Power Gel consumers are more likely to purchase Mitchum Power Gel during larger pantry stocking trips. Brands such as Oral-B, Secret, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Mitchum Power Gel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.82
% of Basket $ (median)
10.9%
Total Basket $ (median)
$44.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mitchum Power Gel Consumer Demographics

demographic
index
Female
102
Male
82
<24
87
25-34
104
35-44
85
45-54
113
55-64
120
65+
138
African American
199
Asian
96
Caucasian
91
Hispanic
130
demographic
index
Has Kids
95
No Kids
111
- $20k
105
$20k-40k
112
$40k-60k
104
$60k-80k
91
$80k-100k
99
$100k-125k
99
$125k +
89
No College
89
College
101
Adv. Degree
110

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Mitchum Power Gel Basket Affinity & Size

brand
basket affinity
Oral-B 10.5x
Secret 9.1x
Always 7.3x
Prego 7.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
279

Where is Mitchum Power Gel Purchased?

channels
index
Beauty
24
Dollar
109
Drug
380
Food
19
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Cottonelle 1.5x
Diet Pepsi 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
126
Credit
88
Debit
106
Food Stamps
48

When is Mitchum Power Gel Purchased?

day of week
Sun
15.3%
Mon
13.0%
Tue
12.1%
Wed
13.4%
Thu
12.8%
Fri
15.2%
Sat
18.2%
time of day
Morning
16.3%
Noon
16.7%
Afternoon
33.6%
Evening
26.1%
Late
7.4%

About Our Mitchum Power Gel Consumer Insights

How do we know who buys Mitchum Power Gel? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mitchum Power Gel consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.