Mitchum Power Gel Consumer Insights

Who buys Mitchum Power Gel? A Mitchum Power Gel consumer is generally lower income, African American, and senior age. Mitchum Power Gel consumers are more likely to purchase Mitchum Power Gel during larger pantry stocking trips. Brands such as Oral-B, Secret, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Mitchum Power Gel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.82
% of Basket $ (median)
10.9%
Total Basket $ (median)
$44.10

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mitchum Power Gel Consumer Demographics

demographic
index
Female
102
Male
82
<24
87
25-34
104
35-44
85
45-54
113
55-64
120
65+
138
African American
199
Asian
96
Caucasian
91
Hispanic
130
demographic
index
Has Kids
95
No Kids
111
- $20k
105
$20k-40k
112
$40k-60k
104
$60k-80k
91
$80k-100k
99
$100k-125k
99
$125k +
89
No College
89
College
101
Adv. Degree
110

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Mitchum Power Gel Basket Affinity & Size

brand
basket affinity
Oral-B 10.5x
Secret 9.1x
Always 7.3x
Prego 7.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
279

Where is Mitchum Power Gel Purchased?

channels
index
Beauty
24
Dollar
109
Drug
380
Food
19
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Cottonelle 1.5x
Diet Pepsi 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
126
Credit
88
Debit
106
Food Stamps
48

When is Mitchum Power Gel Purchased?

day of week
Sun
15.3%
Mon
13.0%
Tue
12.1%
Wed
13.4%
Thu
12.8%
Fri
15.2%
Sat
18.2%
time of day
Morning
16.3%
Noon
16.7%
Afternoon
33.6%
Evening
26.1%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mitchum Power Gel consumers purchase?

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Why do Mitchum Power Gel consumers try new brands?

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Where do Mitchum Power Gel consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mitchum Power Gel Target Market

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Who actually buys Mitchum Power Gel? Do these consumers match the intended target market of Mitchum Power Gel?

Thought bubble

What motivates the target market to purchase Mitchum Power Gel?

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What other target market should Mitchum Power Gel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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