M&M Mars M&M Cookie Consumer Insights

Who buys M&M Mars M&M Cookie?

A M&M Mars M&M Cookie consumer is generally slightly higher income, Caucasian, and adolescent age. M&M Mars M&M Cookie consumers are more likely to purchase M&M Mars M&M Cookie during larger pantry stocking trips. Brands such as Snickers, Lean Cuisine, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

M&M Mars M&M Cookie Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.12
% of Basket $ (median)
7.4%
Total Basket $ (median)
$56.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

M&M Mars M&M Cookie Consumer Demographics

demographic
index
Female
101
Male
92
<24
152
25-34
115
35-44
105
45-54
85
55-64
68
65+
29
African American
75
Asian
75
Caucasian
109
Hispanic
63
demographic
index
Has Kids
110
No Kids
77
- $20k
107
$20k-40k
104
$40k-60k
92
$60k-80k
97
$80k-100k
117
$100k-125k
99
$125k +
89
No College
111
College
98
Adv. Degree
99

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M&M Mars M&M Cookie Basket Affinity & Size

brand
basket affinity
Snickers 9.2x
Lean Cuisine 6.7x
Totino's Party Pizza 6.5x
Chef Boyardee 6.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
401

Where is M&M Mars M&M Cookie Purchased?

channels
index
Dollar
65
Drug
23
Food
43
Gas & Convenience
2
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
YoCrunch 1.7x
Cadbury 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
104
Credit
81
Debit
107
Food Stamps
160

When is M&M Mars M&M Cookie Purchased?

day of week
Sun
17.6%
Mon
12.3%
Tue
10.7%
Wed
12.1%
Thu
11.8%
Fri
16.0%
Sat
19.6%
time of day
Morning
10.0%
Noon
13.8%
Afternoon
34.6%
Evening
32.2%
Late
9.3%

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Find Answers to Questions

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Which brands do M&M Mars M&M Cookie consumers switch to?

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Why do consumers stop buying M&M Mars M&M Cookie products?

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Which retailers do M&M Mars M&M Cookie shoppers prefer to shop at?

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What motivates consumers to try M&M Mars M&M Cookie products?

Research the M&M Mars M&M Cookie Target Market

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Who actually buys M&M Mars M&M Cookie? Do these consumers match the intended target market of M&M Mars M&M Cookie?

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What motivates the target market to buy M&M Mars M&M Cookie?

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What other target market should M&M Mars M&M Cookie look at?

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Which other brands have a similar target market?

About Our M&M Mars M&M Cookie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.