M&M Mars M&M Cookie Consumer Insights

Who buys M&M Mars M&M Cookie? M&M Mars M&M Cookie consumers are generally slightly higher income, Caucasian, and adolescent age. M&M Mars M&M Cookie consumers are more likely to purchase M&M Mars M&M Cookie during larger pantry stocking trips. Brands such as Snickers, Lean Cuisine, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

M&M Mars M&M Cookie Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.12
% of Basket $ (median)
7.4%
Total Basket $ (median)
$56.05

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  • Recent demographic data

M&M Mars M&M Cookie Consumer Demographics

demographic
index
Female
101
Male
92
<24
152
25-34
115
35-44
105
45-54
85
55-64
68
65+
29
African American
75
Asian
75
Caucasian
109
Hispanic
63
demographic
index
Has Kids
110
No Kids
77
- $20k
107
$20k-40k
104
$40k-60k
92
$60k-80k
97
$80k-100k
117
$100k-125k
99
$125k +
89
No College
111
College
98
Adv. Degree
99

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M&M Mars M&M Cookie Basket Affinity & Size

brand
basket affinity
Snickers 9.2x
Lean Cuisine 6.7x
Totino's Party Pizza 6.5x
Chef Boyardee 6.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
401

Where is M&M Mars M&M Cookie Purchased?

channels
index
Dollar
65
Drug
23
Food
43
Gas & Convenience
2
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
YoCrunch 1.7x
Cadbury 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
104
Credit
81
Debit
107
Food Stamps
160

When is M&M Mars M&M Cookie Purchased?

day of week
Sun
17.6%
Mon
12.3%
Tue
10.7%
Wed
12.1%
Thu
11.8%
Fri
16.0%
Sat
19.6%
time of day
Morning
10.0%
Noon
13.8%
Afternoon
34.6%
Evening
32.2%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do M&M Mars M&M Cookie consumers purchase?

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Why do M&M Mars M&M Cookie consumers try new brands?

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Where do M&M Mars M&M Cookie consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the M&M Mars M&M Cookie Target Market

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Who actually buys M&M Mars M&M Cookie? Do these consumers match the intended target market of M&M Mars M&M Cookie?

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What motivates the target market to purchase M&M Mars M&M Cookie?

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What other target market should M&M Mars M&M Cookie look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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