M&M Mars Twix Consumer Insights

Who buys M&M Mars Twix? A M&M Mars Twix consumer is generally lower income, Asian, and adolescent age. M&M Mars Twix consumers are more likely to purchase M&M Mars Twix during larger pantry stocking trips. Brands such as Snickers, Dannon Danimals, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

M&M Mars Twix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.43

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

M&M Mars Twix Consumer Demographics

demographic
index
Female
99
Male
107
<24
146
25-34
115
35-44
99
45-54
100
55-64
46
65+
79
African American
97
Asian
155
Caucasian
95
Hispanic
83
demographic
index
Has Kids
103
No Kids
94
- $20k
120
$20k-40k
130
$40k-60k
105
$60k-80k
92
$80k-100k
87
$100k-125k
82
$125k +
80
No College
120
College
96
Adv. Degree
98

Understand M&M Mars Twix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

M&M Mars Twix Basket Affinity & Size

brand
basket affinity
Snickers 18.8x
Dannon Danimals 7.0x
Farmers Market 5.3x
Red Baron 5.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
322

Where is M&M Mars Twix Purchased?

channels
index
Club
234
Dollar
64
Drug
185
Food
20
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Twix 1.6x
Red Baron 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
119
Credit
76
Debit
101
Food Stamps
210

When is M&M Mars Twix Purchased?

day of week
Sun
16.1%
Mon
14.3%
Tue
14.4%
Wed
12.7%
Thu
11.7%
Fri
14.9%
Sat
15.9%
time of day
Morning
10.9%
Noon
15.2%
Afternoon
30.3%
Evening
32.4%
Late
11.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do M&M Mars Twix consumers purchase?

check mark

Why do M&M Mars Twix consumers try new brands?

check mark

Where do M&M Mars Twix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the M&M Mars Twix Target Market

Arrow and target

Who actually buys M&M Mars Twix? Do these consumers match the intended target market of M&M Mars Twix?

Thought bubble

What motivates the target market to purchase M&M Mars Twix?

magnifying glass

What other target market should M&M Mars Twix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us