M&M Mars Twix Consumer Insights

Who buys M&M Mars Twix?

A M&M Mars Twix consumer is generally lower income, Asian, and adolescent age. M&M Mars Twix consumers are more likely to purchase M&M Mars Twix during larger pantry stocking trips. Brands such as Snickers, Dannon Danimals, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

M&M Mars Twix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
6.7%
Total Basket $ (median)
$44.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

M&M Mars Twix Consumer Demographics

demographic
index
Female
99
Male
107
<24
146
25-34
115
35-44
99
45-54
100
55-64
46
65+
79
African American
97
Asian
155
Caucasian
95
Hispanic
83
demographic
index
Has Kids
103
No Kids
94
- $20k
120
$20k-40k
130
$40k-60k
105
$60k-80k
92
$80k-100k
87
$100k-125k
82
$125k +
80
No College
120
College
96
Adv. Degree
98

Understand M&M Mars Twix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

M&M Mars Twix Basket Affinity & Size

brand
basket affinity
Snickers 18.8x
Dannon Danimals 7.0x
Farmers Market 5.3x
Red Baron 5.3x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
322

Where is M&M Mars Twix Purchased?

channels
index
Club
234
Dollar
64
Drug
185
Food
20
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Twix 1.6x
Red Baron 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
119
Credit
76
Debit
101
Food Stamps
210

When is M&M Mars Twix Purchased?

day of week
Sun
16.1%
Mon
14.3%
Tue
14.4%
Wed
12.7%
Thu
11.7%
Fri
14.9%
Sat
15.9%
time of day
Morning
10.9%
Noon
15.2%
Afternoon
30.3%
Evening
32.4%
Late
11.2%

Get More M&M Mars Twix Data

Better understand M&M Mars Twix consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do M&M Mars Twix consumers switch to?

Stop sign

Why do consumers stop buying M&M Mars Twix products?

Store front

Which retailers do M&M Mars Twix shoppers prefer to shop at?

Sale sign

What motivates consumers to try M&M Mars Twix products?

Research the M&M Mars Twix Target Market

Arrow and target

Who actually buys M&M Mars Twix? Do these consumers match the intended target market of M&M Mars Twix?

Thought bubble

What motivates the target market to buy M&M Mars Twix?

Magnifying glass

What other target market should M&M Mars Twix look at?

Venn diagram

Which other brands have a similar target market?

About Our M&M Mars Twix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.