Modelo Consumer Insights

Who buys Modelo?

A Modelo consumer is generally lower income, Hispanic, and adolescent age. Modelo consumers are more likely to purchase Modelo during larger pantry stocking trips. Brands such as Bud Light, Bar-S, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Modelo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.99
% of Basket $ (median)
29.8%
Total Basket $ (median)
$43.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Modelo Consumer Demographics

demographic
index
Female
97
Male
125
<24
172
25-34
124
35-44
101
45-54
77
55-64
64
65+
44
African American
44
Asian
117
Caucasian
52
Hispanic
521
demographic
index
Has Kids
102
No Kids
96
- $20k
137
$20k-40k
144
$40k-60k
108
$60k-80k
74
$80k-100k
72
$100k-125k
76
$125k +
95
No College
125
College
101
Adv. Degree
68

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Modelo Basket Affinity & Size

brand
basket affinity
Bud Light 13.9x
Bar-S 6.2x
Red Bull 5.4x
Cheetos 5.2x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
186

Where is Modelo Purchased?

channels
index
Club
119
Dollar
11
Drug
128
Food
147
Gas & Convenience
271
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.0x
Bud Light 1.8x
Monster Energy 1.7x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
178
Credit
67
Debit
99
Food Stamps
54

When is Modelo Purchased?

day of week
Sun
16.0%
Mon
6.6%
Tue
7.8%
Wed
9.1%
Thu
10.8%
Fri
20.5%
Sat
29.3%
time of day
Morning
9.0%
Noon
12.3%
Afternoon
35.3%
Evening
34.8%
Late
8.6%

About Our Modelo Consumer Insights

How do we know who buys Modelo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Modelo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.