Modelo Consumer Insights

Who buys Modelo? Modelo consumers are generally lower income, Hispanic, and adolescent age. Modelo consumers are more likely to purchase Modelo during larger pantry stocking trips. Brands such as Bud Light, Bar-S, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Modelo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
29.8%
Total Basket $ (median)
$43.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Modelo Consumer Demographics

demographic
index
Female
97
Male
125
<24
172
25-34
124
35-44
101
45-54
77
55-64
64
65+
44
African American
44
Asian
117
Caucasian
52
Hispanic
521
demographic
index
Has Kids
102
No Kids
96
- $20k
137
$20k-40k
144
$40k-60k
108
$60k-80k
74
$80k-100k
72
$100k-125k
76
$125k +
95
No College
125
College
101
Adv. Degree
68

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Modelo Basket Affinity & Size

brand
basket affinity
Bud Light 13.9x
Bar-S 6.2x
Red Bull 5.4x
Cheetos 5.2x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
186

Where is Modelo Purchased?

channels
index
Club
119
Dollar
11
Drug
128
Food
147
Gas & Convenience
271
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.0x
Bud Light 1.8x
Monster Energy 1.7x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
178
Credit
67
Debit
99
Food Stamps
54

When is Modelo Purchased?

day of week
Sun
16.0%
Mon
6.6%
Tue
7.8%
Wed
9.1%
Thu
10.8%
Fri
20.5%
Sat
29.3%
time of day
Morning
9.0%
Noon
12.3%
Afternoon
35.3%
Evening
34.8%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Modelo consumers purchase?

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Why do Modelo consumers try new brands?

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Where do Modelo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Modelo Target Market

Arrow and target

Who actually buys Modelo? Do these consumers match the intended target market of Modelo?

Thought bubble

What motivates the target market to purchase Modelo?

magnifying glass

What other target market should Modelo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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