Moms Best Consumer Insights

Who buys Moms Best?

A Moms Best consumer is generally slightly higher income, Caucasian, and lower middle age. Moms Best consumers are more likely to purchase Moms Best during larger pantry stocking trips. Brands such as Fresh Selections, Horizon Organic, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Moms Best Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.36

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Moms Best Consumer Demographics

demographic
index
Female
100
Male
98
<24
69
25-34
122
35-44
124
45-54
58
55-64
35
65+
67
African American
41
Asian
50
Caucasian
111
Hispanic
82
demographic
index
Has Kids
120
No Kids
55
- $20k
58
$20k-40k
74
$40k-60k
95
$60k-80k
124
$80k-100k
141
$100k-125k
97
$125k +
92
No College
55
College
110
Adv. Degree
104

Understand Moms Best Consumer Behavior

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Moms Best Basket Affinity & Size

brand
basket affinity
Fresh Selections 14.9x
Horizon Organic 14.3x
Arnold 10.6x
Archer Farms 9.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
462

Where is Moms Best Purchased?

channels
index
Club
0
Dollar
2
Drug
5
Food
241
Gas & Convenience
8
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.7x
Horizon Organic 2.5x
Almond Breeze 1.8x
Silk 1.7x

How Did They Pay?

method
index
Cash
57
Credit
141
Debit
85
Food Stamps
80

When is Moms Best Purchased?

day of week
Sun
15.0%
Mon
15.8%
Tue
13.3%
Wed
14.7%
Thu
11.9%
Fri
15.5%
Sat
13.8%
time of day
Morning
15.8%
Noon
16.1%
Afternoon
33.6%
Evening
26.9%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Moms Best consumers purchase?

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Why do Moms Best consumers try new brands?

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Where do Moms Best consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Moms Best Target Market

Arrow and target

Who actually buys Moms Best? Do these consumers match the intended target market of Moms Best?

Thought bubble

What motivates the target market to purchase Moms Best?

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What other target market should Moms Best look at?

venn diagram

Which other brands have a similar target market?

About Our Moms Best Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.