Mondavi Consumer Insights

Who buys Mondavi? A Mondavi consumer is generally very high income, Hispanic, and senior age. Mondavi consumers are more likely to purchase Mondavi during larger pantry stocking trips. Brands such as Jack Link's, Armour, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

Mondavi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.28
% of Basket $ (median)
21.2%
Total Basket $ (median)
$43.67

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mondavi Consumer Demographics

demographic
index
Female
98
Male
122
<24
52
25-34
57
35-44
84
45-54
151
55-64
182
65+
189
African American
42
Asian
114
Caucasian
100
Hispanic
127
demographic
index
Has Kids
85
No Kids
134
- $20k
62
$20k-40k
63
$40k-60k
70
$60k-80k
103
$80k-100k
81
$100k-125k
128
$125k +
214
No College
41
College
102
Adv. Degree
162

Understand Mondavi Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mondavi Basket Affinity & Size

brand
basket affinity
Jack Link's 9.2x
Armour 8.2x
Fresh Express 8.0x
Weight Watchers Smart Ones 7.7x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
200

Where is Mondavi Purchased?

channels
index
Club
16
Drug
41
Food
248
Gas & Convenience
60
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Sabra 1.8x
Nabisco Triscuit 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
90
Credit
130
Debit
89
Food Stamps
26

When is Mondavi Purchased?

day of week
Sun
13.0%
Mon
11.4%
Tue
12.6%
Wed
12.9%
Thu
14.7%
Fri
18.3%
Sat
17.0%
time of day
Morning
9.4%
Noon
14.3%
Afternoon
41.6%
Evening
30.3%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Mondavi consumers purchase?

check mark

Why do Mondavi consumers try new brands?

check mark

Where do Mondavi consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mondavi Target Market

Arrow and target

Who actually buys Mondavi? Do these consumers match the intended target market of Mondavi?

Thought bubble

What motivates the target market to purchase Mondavi?

magnifying glass

What other target market should Mondavi look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us