Mondavi Consumer Insights

Who buys Mondavi?

A Mondavi consumer is generally very high income, Hispanic, and senior age. Mondavi consumers are more likely to purchase Mondavi during larger pantry stocking trips. Brands such as Jack Link's, Armour, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

Mondavi Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.28
% of Basket $ (median)
21.2%
Total Basket $ (median)
$43.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mondavi Consumer Demographics

demographic
index
Female
98
Male
122
<24
52
25-34
57
35-44
84
45-54
151
55-64
182
65+
189
African American
42
Asian
114
Caucasian
100
Hispanic
127
demographic
index
Has Kids
85
No Kids
134
- $20k
62
$20k-40k
63
$40k-60k
70
$60k-80k
103
$80k-100k
81
$100k-125k
128
$125k +
214
No College
41
College
102
Adv. Degree
162

Understand Mondavi Consumer Behavior

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Mondavi Basket Affinity & Size

brand
basket affinity
Jack Link's 9.2x
Armour 8.2x
Fresh Express 8.0x
Weight Watchers Smart Ones 7.7x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
200

Where is Mondavi Purchased?

channels
index
Club
16
Drug
41
Food
248
Gas & Convenience
60
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Sabra 1.8x
Nabisco Triscuit 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
90
Credit
130
Debit
89
Food Stamps
26

When is Mondavi Purchased?

day of week
Sun
13.0%
Mon
11.4%
Tue
12.6%
Wed
12.9%
Thu
14.7%
Fri
18.3%
Sat
17.0%
time of day
Morning
9.4%
Noon
14.3%
Afternoon
41.6%
Evening
30.3%
Late
4.4%

Get More Mondavi Data

Contact us for the latest Mondavi consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mondavi consumers switch to?

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Why do consumers stop buying Mondavi products?

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Which retailers do Mondavi shoppers prefer to shop at?

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What motivates consumers to try Mondavi products?

Research the Mondavi Target Market

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Who actually buys Mondavi? Do these consumers match the intended target market of Mondavi?

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What motivates the target market to purchase Mondavi?

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What other target market should Mondavi look at?

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Which other brands have a similar target market?

About Our Mondavi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.