Monistat Consumer Insights

Who buys Monistat? A Monistat consumer is generally lower income, African American, and adolescent age. Monistat consumers are more likely to purchase Monistat during larger pantry stocking trips. Brands such as CoverGirl, Archer Farms, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Monistat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
33.5%
Total Basket $ (median)
$44.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Monistat Consumer Demographics

demographic
index
Female
100
Male
99
<24
124
25-34
115
35-44
97
45-54
91
55-64
78
65+
101
African American
174
Asian
69
Caucasian
98
Hispanic
103
demographic
index
Has Kids
96
No Kids
109
- $20k
102
$20k-40k
112
$40k-60k
105
$60k-80k
96
$80k-100k
92
$100k-125k
89
$125k +
100
No College
94
College
102
Adv. Degree
98

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Monistat Basket Affinity & Size

brand
basket affinity
CoverGirl 7.2x
Archer Farms 6.5x
Always 6.2x
Hellmann's 6.2x
basket size
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
190

Where is Monistat Purchased?

channels
index
Beauty
34
Dollar
57
Drug
496
Food
36
Gas & Convenience
3
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Always 1.4x
General Mills Fiber One 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
110
Food Stamps
37

When is Monistat Purchased?

day of week
Sun
14.3%
Mon
14.8%
Tue
13.3%
Wed
13.9%
Thu
14.2%
Fri
14.2%
Sat
15.3%
time of day
Morning
14.5%
Noon
14.6%
Afternoon
30.1%
Evening
31.6%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Monistat consumers purchase?

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Why do Monistat consumers try new brands?

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Where do Monistat consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Monistat Target Market

Arrow and target

Who actually buys Monistat? Do these consumers match the intended target market of Monistat?

Thought bubble

What motivates the target market to purchase Monistat?

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What other target market should Monistat look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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