Monistat Consumer Insights

Who buys Monistat?

A Monistat consumer is generally lower income, African American, and adolescent age. Monistat consumers are more likely to purchase Monistat during larger pantry stocking trips. Brands such as CoverGirl, Archer Farms, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Monistat Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$14.99
% of Basket $ (median)
33.5%
Total Basket $ (median)
$44.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monistat Consumer Demographics

demographic
index
Female
100
Male
99
<24
124
25-34
115
35-44
97
45-54
91
55-64
78
65+
101
African American
174
Asian
69
Caucasian
98
Hispanic
103
demographic
index
Has Kids
96
No Kids
109
- $20k
102
$20k-40k
112
$40k-60k
105
$60k-80k
96
$80k-100k
92
$100k-125k
89
$125k +
100
No College
94
College
102
Adv. Degree
98

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Monistat Basket Affinity & Size

brand
basket affinity
CoverGirl 7.2x
Archer Farms 6.5x
Always 6.2x
Hellmann's 6.2x
basket size
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
190

Where is Monistat Purchased?

channels
index
Beauty
34
Dollar
57
Drug
496
Food
36
Gas & Convenience
3
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Always 1.4x
General Mills Fiber One 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
110
Food Stamps
37

When is Monistat Purchased?

day of week
Sun
14.3%
Mon
14.8%
Tue
13.3%
Wed
13.9%
Thu
14.2%
Fri
14.2%
Sat
15.3%
time of day
Morning
14.5%
Noon
14.6%
Afternoon
30.1%
Evening
31.6%
Late
9.3%

Get More Monistat Data

Contact us for the latest Monistat consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Monistat consumers switch to?

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Why do consumers stop buying Monistat products?

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Which retailers do Monistat shoppers prefer to shop at?

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What motivates consumers to try Monistat products?

Research the Monistat Target Market

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Who actually buys Monistat? Do these consumers match the intended target market of Monistat?

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What motivates the target market to buy Monistat?

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What other target market should Monistat look at?

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Which other brands have a similar target market?

About Our Monistat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.