Monopoly Consumer Insights

Who buys Monopoly?

A Monopoly consumer is generally very high income, Hispanic, and young adult age. Monopoly consumers are more likely to purchase Monopoly during larger pantry stocking trips. Brands such as Crayola, Reese's, and Energizer also tend to be purchased in the same trip. See sample consumer insights data below.

Monopoly Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.97
% of Basket $ (median)
18.6%
Total Basket $ (median)
$64.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monopoly Consumer Demographics

demographic
index
Female
101
Male
92
<24
105
25-34
112
35-44
112
45-54
84
55-64
55
65+
55
African American
109
Asian
111
Caucasian
96
Hispanic
113
demographic
index
Has Kids
114
No Kids
69
- $20k
108
$20k-40k
92
$40k-60k
105
$60k-80k
93
$80k-100k
93
$100k-125k
104
$125k +
113
No College
93
College
103
Adv. Degree
93

Understand Monopoly Consumer Behavior

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Monopoly Basket Affinity & Size

brand
basket affinity
Crayola 13.7x
Reese's 8.7x
Energizer 8.3x
Archer Farms 7.9x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
189

Where is Monopoly Purchased?

channels
index
Dollar
40
Drug
7
Food
7
Gas & Convenience
141
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x
YoCrunch 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
91
Credit
92
Debit
119
Food Stamps
48

When is Monopoly Purchased?

day of week
Sun
13.7%
Mon
11.0%
Tue
11.4%
Wed
11.7%
Thu
13.1%
Fri
19.5%
Sat
19.6%
time of day
Morning
12.3%
Noon
16.9%
Afternoon
33.4%
Evening
28.2%
Late
9.2%

Get More Monopoly Data

Better understand Monopoly consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Monopoly consumers switch to?

Stop sign

Why do consumers stop buying Monopoly products?

Store front

Which retailers do Monopoly shoppers prefer to shop at?

Sale sign

What motivates consumers to try Monopoly products?

Research the Monopoly Target Market

Arrow and target

Who actually buys Monopoly? Do these consumers match the intended target market of Monopoly?

Thought bubble

What motivates the target market to buy Monopoly?

Magnifying glass

What other target market should Monopoly look at?

Venn diagram

Which other brands have a similar target market?

About Our Monopoly Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.