Monopoly Consumer Insights

Who buys Monopoly? Monopoly consumers are generally very high income, Hispanic, and young adult age. Monopoly consumers are more likely to purchase Monopoly during larger pantry stocking trips. Brands such as Crayola, Reese's, and Energizer also tend to be purchased in the same trip. Sample consumer insights data below.

Monopoly Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.97
% of Basket $ (median)
18.6%
Total Basket $ (median)
$64.23

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Monopoly Consumer Demographics

demographic
index
Female
101
Male
92
<24
105
25-34
112
35-44
112
45-54
84
55-64
55
65+
55
African American
109
Asian
111
Caucasian
96
Hispanic
113
demographic
index
Has Kids
114
No Kids
69
- $20k
108
$20k-40k
92
$40k-60k
105
$60k-80k
93
$80k-100k
93
$100k-125k
104
$125k +
113
No College
93
College
103
Adv. Degree
93

Understand Monopoly Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Monopoly Basket Affinity & Size

brand
basket affinity
Crayola 13.7x
Reese's 8.7x
Energizer 8.3x
Archer Farms 7.9x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
189

Where is Monopoly Purchased?

channels
index
Dollar
40
Drug
7
Food
7
Gas & Convenience
141
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x
YoCrunch 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
91
Credit
92
Debit
119
Food Stamps
48

When is Monopoly Purchased?

day of week
Sun
13.7%
Mon
11.0%
Tue
11.4%
Wed
11.7%
Thu
13.1%
Fri
19.5%
Sat
19.6%
time of day
Morning
12.3%
Noon
16.9%
Afternoon
33.4%
Evening
28.2%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Monopoly consumers purchase?

check mark

Why do Monopoly consumers try new brands?

check mark

Where do Monopoly consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Monopoly Target Market

Arrow and target

Who actually buys Monopoly? Do these consumers match the intended target market of Monopoly?

Thought bubble

What motivates the target market to purchase Monopoly?

magnifying glass

What other target market should Monopoly look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us