Monster (Beverage) Consumer Insights

Who buys Monster (Beverage)? A Monster (Beverage) consumer is generally very low income, Caucasian, and young adult age. Monster (Beverage) consumers are more likely to purchase Monster (Beverage) during larger pantry stocking trips. Brands such as Marlboro, Jack Link's, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Monster (Beverage) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
20.6%
Total Basket $ (median)
$13.03

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  • Attitudinal surveys
  • Recent demographic data

Monster (Beverage) Consumer Demographics

demographic
index
Female
94
Male
155
<24
139
25-34
146
35-44
91
45-54
74
55-64
63
65+
32
African American
42
Asian
93
Caucasian
103
Hispanic
98
demographic
index
Has Kids
97
No Kids
107
- $20k
145
$20k-40k
116
$40k-60k
115
$60k-80k
100
$80k-100k
97
$100k-125k
65
$125k +
62
No College
134
College
101
Adv. Degree
57

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Monster (Beverage) Basket Affinity & Size

brand
basket affinity
Marlboro 20.2x
Jack Link's 8.4x
Red Bull 7.3x
Bar-S 4.9x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
90
Pantry Stocking (21+ Items)
138

Where is Monster (Beverage) Purchased?

channels
index
Beauty
2
Club
233
Dollar
193
Drug
79
Food
66
Gas & Convenience
1150
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Red Bull 1.9x
Marlboro Gold Pack 1.9x
Powerade 1.5x

How Did They Pay?

method
index
Cash
103
Credit
89
Debit
108
Food Stamps
118

When is Monster (Beverage) Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.4%
Wed
12.6%
Thu
12.7%
Fri
15.8%
Sat
17.0%
time of day
Morning
19.9%
Noon
15.9%
Afternoon
32.0%
Evening
24.9%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Monster (Beverage) consumers purchase?

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Why do Monster (Beverage) consumers try new brands?

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Where do Monster (Beverage) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Monster (Beverage) Target Market

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Who actually buys Monster (Beverage)? Do these consumers match the intended target market of Monster (Beverage)?

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What motivates the target market to purchase Monster (Beverage)?

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What other target market should Monster (Beverage) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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