Monster (Beverage) Consumer Insights

Who buys Monster (Beverage)?

A Monster (Beverage) consumer is generally very low income, Caucasian, and young adult age. Monster (Beverage) consumers are more likely to purchase Monster (Beverage) during larger pantry stocking trips. Brands such as Marlboro, Jack Link's, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Monster (Beverage) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
20.6%
Total Basket $ (median)
$13.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monster (Beverage) Consumer Demographics

demographic
index
Female
94
Male
155
<24
139
25-34
146
35-44
91
45-54
74
55-64
63
65+
32
African American
42
Asian
93
Caucasian
103
Hispanic
98
demographic
index
Has Kids
97
No Kids
107
- $20k
145
$20k-40k
116
$40k-60k
115
$60k-80k
100
$80k-100k
97
$100k-125k
65
$125k +
62
No College
134
College
101
Adv. Degree
57

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Monster (Beverage) Basket Affinity & Size

brand
basket affinity
Marlboro 20.2x
Jack Link's 8.4x
Red Bull 7.3x
Bar-S 4.9x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
90
Pantry Stocking (21+ Items)
138

Where is Monster (Beverage) Purchased?

channels
index
Beauty
2
Club
233
Dollar
193
Drug
79
Food
66
Gas & Convenience
1150
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Red Bull 1.9x
Marlboro Gold Pack 1.9x
Powerade 1.5x

How Did They Pay?

method
index
Cash
103
Credit
89
Debit
108
Food Stamps
118

When is Monster (Beverage) Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.4%
Wed
12.6%
Thu
12.7%
Fri
15.8%
Sat
17.0%
time of day
Morning
19.9%
Noon
15.9%
Afternoon
32.0%
Evening
24.9%
Late
7.4%

About Our Monster (Beverage) Consumer Insights

How do we know who buys Monster (Beverage)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Monster (Beverage) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.