Monster (Beverage) Consumer Insights

Who buys Monster (Beverage)?

A Monster (Beverage) consumer is generally very low income, Caucasian, and young adult age. Monster (Beverage) consumers are more likely to purchase Monster (Beverage) during larger pantry stocking trips. Brands such as Marlboro, Jack Link's, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Monster (Beverage) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
20.6%
Total Basket $ (median)
$13.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monster (Beverage) Consumer Demographics

demographic
index
Female
94
Male
155
<24
139
25-34
146
35-44
91
45-54
74
55-64
63
65+
32
African American
42
Asian
93
Caucasian
103
Hispanic
98
demographic
index
Has Kids
97
No Kids
107
- $20k
145
$20k-40k
116
$40k-60k
115
$60k-80k
100
$80k-100k
97
$100k-125k
65
$125k +
62
No College
134
College
101
Adv. Degree
57

Understand Monster (Beverage) Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Monster (Beverage) Basket Affinity & Size

brand
basket affinity
Marlboro 20.2x
Jack Link's 8.4x
Red Bull 7.3x
Bar-S 4.9x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
90
Pantry Stocking (21+ Items)
138

Where is Monster (Beverage) Purchased?

channels
index
Beauty
2
Club
233
Dollar
193
Drug
79
Food
66
Gas & Convenience
1150
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.2x
Red Bull 1.9x
Marlboro Gold Pack 1.9x
Powerade 1.5x

How Did They Pay?

method
index
Cash
103
Credit
89
Debit
108
Food Stamps
118

When is Monster (Beverage) Purchased?

day of week
Sun
16.6%
Mon
12.9%
Tue
12.4%
Wed
12.6%
Thu
12.7%
Fri
15.8%
Sat
17.0%
time of day
Morning
19.9%
Noon
15.9%
Afternoon
32.0%
Evening
24.9%
Late
7.4%

Get More Monster (Beverage) Data

Better understand Monster (Beverage) consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Monster (Beverage) consumers switch to?

Stop sign

Why do consumers stop buying Monster (Beverage) products?

Store front

Which retailers do Monster (Beverage) shoppers prefer to shop at?

Sale sign

What motivates consumers to try Monster (Beverage) products?

Research the Monster (Beverage) Target Market

Arrow and target

Who actually buys Monster (Beverage)? Do these consumers match the intended target market of Monster (Beverage)?

Thought bubble

What motivates the target market to buy Monster (Beverage)?

Magnifying glass

What other target market should Monster (Beverage) look at?

Venn diagram

Which other brands have a similar target market?

About Our Monster (Beverage) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.