Monster Energy Consumer Insights

Who buys Monster Energy?

A Monster Energy consumer is generally very low income, Hispanic, and adolescent age. Monster Energy consumers are more likely to purchase Monster Energy during larger pantry stocking trips. Brands such as Red Bull, Jack Link's, and Powerade also tend to be purchased in the same trip. See sample consumer insights data below.

Monster Energy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
18.5%
Total Basket $ (median)
$17.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monster Energy Consumer Demographics

demographic
index
Female
94
Male
157
<24
155
25-34
146
35-44
90
45-54
76
55-64
64
65+
28
African American
40
Asian
100
Caucasian
101
Hispanic
115
demographic
index
Has Kids
99
No Kids
103
- $20k
161
$20k-40k
116
$40k-60k
115
$60k-80k
102
$80k-100k
91
$100k-125k
64
$125k +
57
No College
148
College
97
Adv. Degree
57

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Monster Energy Basket Affinity & Size

brand
basket affinity
Red Bull 8.1x
Jack Link's 5.0x
Powerade 4.2x
Bar-S 4.0x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
170

Where is Monster Energy Purchased?

channels
index
Beauty
3
Club
233
Dollar
134
Drug
78
Food
72
Gas & Convenience
907
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro 1.7x
Marlboro Gold Pack 1.6x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
110
Credit
84
Debit
107
Food Stamps
139

When is Monster Energy Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
12.3%
Wed
12.4%
Thu
12.8%
Fri
15.4%
Sat
17.0%
time of day
Morning
19.7%
Noon
16.0%
Afternoon
31.5%
Evening
25.3%
Late
7.6%

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Better understand Monster Energy consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Monster Energy consumers switch to?

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Why do consumers stop buying Monster Energy products?

Store front

Which retailers do Monster Energy shoppers prefer to shop at?

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What motivates consumers to try Monster Energy products?

Research the Monster Energy Target Market

Arrow and target

Who actually buys Monster Energy? Do these consumers match the intended target market of Monster Energy?

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What motivates the target market to buy Monster Energy?

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What other target market should Monster Energy look at?

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Which other brands have a similar target market?

About Our Monster Energy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.