Monster Energy Ultra Consumer Insights

Who buys Monster Energy Ultra?

A Monster Energy Ultra consumer is generally slightly lower income, Caucasian, and young adult age. Monster Energy Ultra consumers are more likely to purchase Monster Energy Ultra during larger pantry stocking trips. Brands such as Monster Energy, Jack Link's, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Monster Energy Ultra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
19.7%
Total Basket $ (median)
$14.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monster Energy Ultra Consumer Demographics

demographic
index
Female
96
Male
143
<24
109
25-34
152
35-44
94
45-54
70
55-64
46
65+
46
African American
52
Asian
97
Caucasian
105
Hispanic
76
demographic
index
Has Kids
94
No Kids
113
- $20k
95
$20k-40k
109
$40k-60k
115
$60k-80k
99
$80k-100k
111
$100k-125k
77
$125k +
79
No College
95
College
108
Adv. Degree
65

Understand Monster Energy Ultra Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Monster Energy Ultra Basket Affinity & Size

brand
basket affinity
Monster Energy 47.3x
Jack Link's 6.8x
Red Bull 6.1x
Marlboro Gold Pack 5.0x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
145

Where is Monster Energy Ultra Purchased?

channels
index
Club
301
Dollar
108
Drug
95
Food
52
Gas & Convenience
1111
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 3.0x
Red Bull 2.1x
Marlboro Gold Pack 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
83
Credit
96
Debit
118
Food Stamps
75

When is Monster Energy Ultra Purchased?

day of week
Sun
17.0%
Mon
12.3%
Tue
12.5%
Wed
12.5%
Thu
12.5%
Fri
16.1%
Sat
17.1%
time of day
Morning
18.4%
Noon
16.6%
Afternoon
34.1%
Evening
24.8%
Late
6.1%

About Our Monster Energy Ultra Consumer Insights

How do we know who buys Monster Energy Ultra? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Monster Energy Ultra consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.