Monster Energy Ultra Consumer Insights

Who buys Monster Energy Ultra? Monster Energy Ultra consumers are generally slightly lower income, Caucasian, and young adult age. Monster Energy Ultra consumers are more likely to purchase Monster Energy Ultra during larger pantry stocking trips. Brands such as Monster Energy, Jack Link's, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Monster Energy Ultra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
19.7%
Total Basket $ (median)
$14.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Monster Energy Ultra Consumer Demographics

demographic
index
Female
96
Male
143
<24
109
25-34
152
35-44
94
45-54
70
55-64
46
65+
46
African American
52
Asian
97
Caucasian
105
Hispanic
76
demographic
index
Has Kids
94
No Kids
113
- $20k
95
$20k-40k
109
$40k-60k
115
$60k-80k
99
$80k-100k
111
$100k-125k
77
$125k +
79
No College
95
College
108
Adv. Degree
65

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Monster Energy Ultra Basket Affinity & Size

brand
basket affinity
Monster Energy 47.3x
Jack Link's 6.8x
Red Bull 6.1x
Marlboro Gold Pack 5.0x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
107
Pantry Stocking (21+ Items)
145

Where is Monster Energy Ultra Purchased?

channels
index
Club
301
Dollar
108
Drug
95
Food
52
Gas & Convenience
1111
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 3.0x
Red Bull 2.1x
Marlboro Gold Pack 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
83
Credit
96
Debit
118
Food Stamps
75

When is Monster Energy Ultra Purchased?

day of week
Sun
17.0%
Mon
12.3%
Tue
12.5%
Wed
12.5%
Thu
12.5%
Fri
16.1%
Sat
17.1%
time of day
Morning
18.4%
Noon
16.6%
Afternoon
34.1%
Evening
24.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Monster Energy Ultra consumers purchase?

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Why do Monster Energy Ultra consumers try new brands?

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Where do Monster Energy Ultra consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Monster Energy Ultra Target Market

Arrow and target

Who actually buys Monster Energy Ultra? Do these consumers match the intended target market of Monster Energy Ultra?

Thought bubble

What motivates the target market to purchase Monster Energy Ultra?

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What other target market should Monster Energy Ultra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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