Monster High Consumer Insights

Who buys Monster High? A Monster High consumer is generally lower income, Hispanic, and lower middle age. Monster High consumers are more likely to purchase Monster High during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Monster High Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.95
% of Basket $ (median)
16.8%
Total Basket $ (median)
$77.08

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Monster High Consumer Demographics

demographic
index
Female
102
Male
83
<24
43
25-34
109
35-44
122
45-54
70
55-64
65
65+
81
African American
89
Asian
58
Caucasian
102
Hispanic
122
demographic
index
Has Kids
123
No Kids
47
- $20k
100
$20k-40k
125
$40k-60k
92
$60k-80k
100
$80k-100k
97
$100k-125k
94
$125k +
86
No College
106
College
100
Adv. Degree
91

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Monster High Basket Affinity & Size

brand
basket affinity
Crayola 12.4x
Hershey's Kisses 6.4x
Gatorade G2 6.2x
Olay 5.8x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
241

Where is Monster High Purchased?

channels
index
Dollar
77
Drug
14
Food
2
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Armour 1.6x
Hostess 1.6x
Kool-Aid 1.6x

How Did They Pay?

method
index
Cash
107
Credit
83
Debit
119
Food Stamps
48

When is Monster High Purchased?

day of week
Sun
13.6%
Mon
10.1%
Tue
10.1%
Wed
11.4%
Thu
13.8%
Fri
19.4%
Sat
21.5%
time of day
Morning
12.8%
Noon
18.9%
Afternoon
34.4%
Evening
26.7%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Monster High consumers purchase?

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Why do Monster High consumers try new brands?

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Where do Monster High consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Monster High Target Market

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Who actually buys Monster High? Do these consumers match the intended target market of Monster High?

Thought bubble

What motivates the target market to purchase Monster High?

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What other target market should Monster High look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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