Monster High Consumer Insights

Who buys Monster High?

A Monster High consumer is generally lower income, Hispanic, and lower middle age. Monster High consumers are more likely to purchase Monster High during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Monster High Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.95
% of Basket $ (median)
16.8%
Total Basket $ (median)
$77.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Monster High Consumer Demographics

demographic
index
Female
102
Male
83
<24
43
25-34
109
35-44
122
45-54
70
55-64
65
65+
81
African American
89
Asian
58
Caucasian
102
Hispanic
122
demographic
index
Has Kids
123
No Kids
47
- $20k
100
$20k-40k
125
$40k-60k
92
$60k-80k
100
$80k-100k
97
$100k-125k
94
$125k +
86
No College
106
College
100
Adv. Degree
91

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Monster High Basket Affinity & Size

brand
basket affinity
Crayola 12.4x
Hershey's Kisses 6.4x
Gatorade G2 6.2x
Olay 5.8x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
241

Where is Monster High Purchased?

channels
index
Dollar
77
Drug
14
Food
2
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Armour 1.6x
Hostess 1.6x
Kool-Aid 1.6x

How Did They Pay?

method
index
Cash
107
Credit
83
Debit
119
Food Stamps
48

When is Monster High Purchased?

day of week
Sun
13.6%
Mon
10.1%
Tue
10.1%
Wed
11.4%
Thu
13.8%
Fri
19.4%
Sat
21.5%
time of day
Morning
12.8%
Noon
18.9%
Afternoon
34.4%
Evening
26.7%
Late
7.2%

Get More Monster High Data

Contact us for the latest Monster High consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Monster High consumers switch to?

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Why do consumers stop buying Monster High products?

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Which retailers do Monster High shoppers prefer to shop at?

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What motivates consumers to try Monster High products?

Research the Monster High Target Market

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Who actually buys Monster High? Do these consumers match the intended target market of Monster High?

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What motivates the target market to purchase Monster High?

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What other target market should Monster High look at?

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Which other brands have a similar target market?

About Our Monster High Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.