Monterey (Produce) Consumer Insights

Who buys Monterey (Produce)? Monterey (Produce) consumers are generally median income, Asian, and adolescent age. Monterey (Produce) consumers are more likely to purchase Monterey (Produce) during larger pantry stocking trips. Brands such as Marketside, Taylor Farms, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Monterey (Produce) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.2%
Total Basket $ (median)
$78.92

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Monterey (Produce) Consumer Demographics

demographic
index
Female
99
Male
106
<24
130
25-34
102
35-44
95
45-54
99
55-64
112
65+
96
African American
62
Asian
138
Caucasian
96
Hispanic
127
demographic
index
Has Kids
93
No Kids
115
- $20k
101
$20k-40k
101
$40k-60k
103
$60k-80k
106
$80k-100k
104
$100k-125k
88
$125k +
90
No College
88
College
104
Adv. Degree
97

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Monterey (Produce) Basket Affinity & Size

brand
basket affinity
Marketside 9.1x
Taylor Farms 8.8x
Generic Pma 8.6x
Sunny Meadow 8.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
470

Where is Monterey (Produce) Purchased?

channels
index
Club
121
Dollar
7
Drug
0
Food
63
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Sunny Meadow 1.5x
Jennie-O 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
92
Credit
101
Debit
101
Food Stamps
141

When is Monterey (Produce) Purchased?

day of week
Sun
19.0%
Mon
14.8%
Tue
11.8%
Wed
11.3%
Thu
10.6%
Fri
14.1%
Sat
18.4%
time of day
Morning
14.8%
Noon
18.2%
Afternoon
37.0%
Evening
24.6%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Monterey (Produce) consumers purchase?

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Why do Monterey (Produce) consumers try new brands?

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Where do Monterey (Produce) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Monterey (Produce) Target Market

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Who actually buys Monterey (Produce)? Do these consumers match the intended target market of Monterey (Produce)?

Thought bubble

What motivates the target market to purchase Monterey (Produce)?

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What other target market should Monterey (Produce) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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