Moon Pie Consumer Insights

Who buys Moon Pie?

A Moon Pie consumer is generally very low income, African American, and senior age. Moon Pie consumers are more likely to purchase Moon Pie during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Armour, and Little Debbie also tend to be purchased in the same trip. See sample consumer insights data below.

Moon Pie Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.24
% of Basket $ (median)
5.4%
Total Basket $ (median)
$41.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Moon Pie Consumer Demographics

demographic
index
Female
101
Male
86
<24
82
25-34
84
35-44
88
45-54
130
55-64
129
65+
151
African American
202
Asian
25
Caucasian
109
Hispanic
45
demographic
index
Has Kids
88
No Kids
128
- $20k
155
$20k-40k
130
$40k-60k
114
$60k-80k
106
$80k-100k
79
$100k-125k
62
$125k +
51
No College
132
College
95
Adv. Degree
88

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Moon Pie Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 10.1x
Armour 7.4x
Little Debbie 7.1x
Sunbeam 7.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
294

Where is Moon Pie Purchased?

channels
index
Club
225
Dollar
1066
Drug
48
Food
26
Gas & Convenience
1
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Armour 2.0x
Diet Mountain Dew 2.0x
Sunny Meadow 1.9x

How Did They Pay?

method
index
Cash
114
Credit
81
Debit
104
Food Stamps
179

When is Moon Pie Purchased?

day of week
Sun
15.3%
Mon
13.7%
Tue
11.7%
Wed
13.7%
Thu
12.7%
Fri
15.2%
Sat
17.7%
time of day
Morning
15.3%
Noon
18.0%
Afternoon
32.0%
Evening
29.3%
Late
5.5%

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Find Answers to Questions

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Which brands do Moon Pie consumers switch to?

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Why do consumers stop buying Moon Pie products?

Store front

Which retailers do Moon Pie shoppers prefer to shop at?

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What motivates consumers to try Moon Pie products?

Research the Moon Pie Target Market

Arrow and target

Who actually buys Moon Pie? Do these consumers match the intended target market of Moon Pie?

Thought bubble

What motivates the target market to buy Moon Pie?

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What other target market should Moon Pie look at?

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Which other brands have a similar target market?

About Our Moon Pie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.