Morey's Consumer Insights

Who buys Morey's? Morey's consumers are generally very high income, African American, and senior age. Morey's consumers are more likely to purchase Morey's during mid to large sized trips. Brands such as Taylor Farms, Dixie, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Morey's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
12.0%
Total Basket $ (median)
$124.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Morey's Consumer Demographics

demographic
index
Female
98
Male
118
<24
58
25-34
73
35-44
95
45-54
124
55-64
140
65+
190
African American
189
Asian
179
Caucasian
80
Hispanic
146
demographic
index
Has Kids
96
No Kids
108
- $20k
80
$20k-40k
70
$40k-60k
76
$60k-80k
96
$80k-100k
123
$100k-125k
129
$125k +
145
No College
85
College
100
Adv. Degree
117

Understand Morey's Consumer Behavior

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Morey's Basket Affinity & Size

brand
basket affinity
Taylor Farms 17.7x
Dixie 17.1x
Nutella 12.9x
Eggland's Best 12.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
242
Pantry Stocking (21+ Items)
209

Where is Morey's Purchased?

channels
index
Club
952
Food
2
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Oroweat 1.6x
Tropicana 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
42
Credit
131
Debit
109
Food Stamps
60

When is Morey's Purchased?

day of week
Sun
16.8%
Mon
11.8%
Tue
12.1%
Wed
11.9%
Thu
11.1%
Fri
15.2%
Sat
21.2%
time of day
Morning
11.5%
Noon
22.1%
Afternoon
42.2%
Evening
23.4%
Late
0.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Morey's consumers purchase?

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Why do Morey's consumers try new brands?

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Where do Morey's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Morey's Target Market

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Who actually buys Morey's? Do these consumers match the intended target market of Morey's?

Thought bubble

What motivates the target market to purchase Morey's?

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What other target market should Morey's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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