Morey's Consumer Insights

Who buys Morey's?

A Morey's consumer is generally very high income, African American, and senior age. Morey's consumers are more likely to purchase Morey's during mid to large sized trips. Brands such as Taylor Farms, Dixie, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Morey's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.99
% of Basket $ (median)
12.0%
Total Basket $ (median)
$124.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Morey's Consumer Demographics

demographic
index
Female
98
Male
118
<24
58
25-34
73
35-44
95
45-54
124
55-64
140
65+
190
African American
189
Asian
179
Caucasian
80
Hispanic
146
demographic
index
Has Kids
96
No Kids
108
- $20k
80
$20k-40k
70
$40k-60k
76
$60k-80k
96
$80k-100k
123
$100k-125k
129
$125k +
145
No College
85
College
100
Adv. Degree
117

Understand Morey's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Morey's Basket Affinity & Size

brand
basket affinity
Taylor Farms 17.7x
Dixie 17.1x
Nutella 12.9x
Eggland's Best 12.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
242
Pantry Stocking (21+ Items)
209

Where is Morey's Purchased?

channels
index
Club
952
Food
2
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Oroweat 1.6x
Tropicana 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
42
Credit
131
Debit
109
Food Stamps
60

When is Morey's Purchased?

day of week
Sun
16.8%
Mon
11.8%
Tue
12.1%
Wed
11.9%
Thu
11.1%
Fri
15.2%
Sat
21.2%
time of day
Morning
11.5%
Noon
22.1%
Afternoon
42.2%
Evening
23.4%
Late
0.7%

Get More Morey's Data

Better understand Morey's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Morey's consumers switch to?

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Why do consumers stop buying Morey's products?

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Which retailers do Morey's shoppers prefer to shop at?

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What motivates consumers to try Morey's products?

Research the Morey's Target Market

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Who actually buys Morey's? Do these consumers match the intended target market of Morey's?

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What motivates the target market to buy Morey's?

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What other target market should Morey's look at?

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Which other brands have a similar target market?

About Our Morey's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.