Morningstar Farms Consumer Insights

Who buys Morningstar Farms?

A Morningstar Farms consumer is generally higher income, African American, and upper middle age. Morningstar Farms consumers are more likely to purchase Morningstar Farms during larger pantry stocking trips. Brands such as Archer Farms, Lean Cuisine, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Morningstar Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.94
% of Basket $ (median)
8.3%
Total Basket $ (median)
$71.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Morningstar Farms Consumer Demographics

demographic
index
Female
99
Male
113
<24
103
25-34
103
35-44
97
45-54
107
55-64
95
65+
72
African American
122
Asian
81
Caucasian
102
Hispanic
87
demographic
index
Has Kids
90
No Kids
123
- $20k
83
$20k-40k
76
$40k-60k
98
$60k-80k
105
$80k-100k
105
$100k-125k
124
$125k +
112
No College
56
College
99
Adv. Degree
156

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Morningstar Farms Basket Affinity & Size

brand
basket affinity
Archer Farms 6.9x
Lean Cuisine 6.3x
Birds Eye Steamfresh 5.9x
Weight Watchers Smart Ones 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
451

Where is Morningstar Farms Purchased?

channels
index
Club
98
Dollar
0
Drug
16
Food
103
Gas & Convenience
3
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Lean Cuisine 1.5x
Horizon Organic 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
77
Credit
117
Debit
97
Food Stamps
94

When is Morningstar Farms Purchased?

day of week
Sun
19.0%
Mon
13.5%
Tue
12.8%
Wed
11.9%
Thu
11.8%
Fri
14.4%
Sat
16.6%
time of day
Morning
14.0%
Noon
16.0%
Afternoon
34.6%
Evening
29.0%
Late
6.4%

About Our Morningstar Farms Consumer Insights

How do we know who buys Morningstar Farms? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Morningstar Farms consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.