Mother's Cookies Consumer Insights

Who buys Mother's Cookies?

A Mother's Cookies consumer is generally higher income, Hispanic, and adolescent age. Mother's Cookies consumers are more likely to purchase Mother's Cookies during larger pantry stocking trips. Brands such as Oroweat, Armour, and Fritos also tend to be purchased in the same trip. See sample consumer insights data below.

Mother's Cookies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.54
% of Basket $ (median)
4.4%
Total Basket $ (median)
$57.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mother's Cookies Consumer Demographics

demographic
index
Female
101
Male
95
<24
123
25-34
98
35-44
100
45-54
99
55-64
105
65+
88
African American
66
Asian
103
Caucasian
87
Hispanic
214
demographic
index
Has Kids
109
No Kids
81
- $20k
95
$20k-40k
100
$40k-60k
101
$60k-80k
104
$80k-100k
96
$100k-125k
104
$125k +
97
No College
102
College
105
Adv. Degree
75

Understand Mother's Cookies Consumer Behavior

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Mother's Cookies Basket Affinity & Size

brand
basket affinity
Oroweat 5.1x
Armour 4.7x
Fritos 4.7x
Nabisco Wheat Thins 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
464

Where is Mother's Cookies Purchased?

channels
index
Club
9
Dollar
19
Drug
1
Food
170
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Bar-S 1.8x
Hostess 1.8x
Fresh Selections 1.8x

How Did They Pay?

method
index
Cash
148
Credit
62
Debit
105
Food Stamps
156

When is Mother's Cookies Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.8%
Wed
12.7%
Thu
11.8%
Fri
15.0%
Sat
15.4%
time of day
Morning
13.8%
Noon
15.3%
Afternoon
33.2%
Evening
29.5%
Late
8.2%

About Our Mother's Cookies Consumer Insights

How do we know who buys Mother's Cookies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mother's Cookies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.