Mother's Cookies Consumer Insights

Who buys Mother's Cookies? A Mother's Cookies consumer is generally higher income, Hispanic, and adolescent age. Mother's Cookies consumers are more likely to purchase Mother's Cookies during larger pantry stocking trips. Brands such as Oroweat, Armour, and Fritos also tend to be purchased in the same trip. Sample consumer insights data below.

Mother's Cookies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.54
% of Basket $ (median)
4.4%
Total Basket $ (median)
$57.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mother's Cookies Consumer Demographics

demographic
index
Female
101
Male
95
<24
123
25-34
98
35-44
100
45-54
99
55-64
105
65+
88
African American
66
Asian
103
Caucasian
87
Hispanic
214
demographic
index
Has Kids
109
No Kids
81
- $20k
95
$20k-40k
100
$40k-60k
101
$60k-80k
104
$80k-100k
96
$100k-125k
104
$125k +
97
No College
102
College
105
Adv. Degree
75

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Mother's Cookies Basket Affinity & Size

brand
basket affinity
Oroweat 5.1x
Armour 4.7x
Fritos 4.7x
Nabisco Wheat Thins 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
464

Where is Mother's Cookies Purchased?

channels
index
Club
9
Dollar
19
Drug
1
Food
170
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Bar-S 1.8x
Hostess 1.8x
Fresh Selections 1.8x

How Did They Pay?

method
index
Cash
148
Credit
62
Debit
105
Food Stamps
156

When is Mother's Cookies Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.8%
Wed
12.7%
Thu
11.8%
Fri
15.0%
Sat
15.4%
time of day
Morning
13.8%
Noon
15.3%
Afternoon
33.2%
Evening
29.5%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mother's Cookies consumers purchase?

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Why do Mother's Cookies consumers try new brands?

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Where do Mother's Cookies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mother's Cookies Target Market

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Who actually buys Mother's Cookies? Do these consumers match the intended target market of Mother's Cookies?

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What motivates the target market to purchase Mother's Cookies?

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What other target market should Mother's Cookies look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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