Motrin Consumer Insights

Who buys Motrin? Motrin consumers are generally very high income, Hispanic, and lower middle age. Motrin consumers are more likely to purchase Motrin during larger pantry stocking trips. Brands such as Gerber Graduates, Listerine, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Motrin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
17.9%
Total Basket $ (median)
$39.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Motrin Consumer Demographics

demographic
index
Female
100
Male
97
<24
85
25-34
105
35-44
113
45-54
87
55-64
71
65+
57
African American
136
Asian
133
Caucasian
90
Hispanic
143
demographic
index
Has Kids
115
No Kids
66
- $20k
92
$20k-40k
87
$40k-60k
95
$60k-80k
95
$80k-100k
96
$100k-125k
107
$125k +
136
No College
100
College
98
Adv. Degree
107

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Motrin Basket Affinity & Size

brand
basket affinity
Gerber Graduates 7.6x
Listerine 7.0x
Gerber 5.9x
Oral-B 5.9x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
212

Where is Motrin Purchased?

channels
index
Beauty
32
Club
115
Dollar
200
Drug
405
Food
50
Gas & Convenience
11
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.8x
Huggies 1.5x
Gerber 1.5x

How Did They Pay?

method
index
Cash
111
Credit
100
Debit
102
Food Stamps
41

When is Motrin Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
14.2%
Wed
12.9%
Thu
12.9%
Fri
14.8%
Sat
16.4%
time of day
Morning
16.2%
Noon
17.0%
Afternoon
30.0%
Evening
29.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Motrin consumers purchase?

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Why do Motrin consumers try new brands?

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Where do Motrin consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Motrin Target Market

Arrow and target

Who actually buys Motrin? Do these consumers match the intended target market of Motrin?

Thought bubble

What motivates the target market to purchase Motrin?

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What other target market should Motrin look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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