Motrin Consumer Insights

Who buys Motrin?

A Motrin consumer is generally very high income, Hispanic, and lower middle age. Motrin consumers are more likely to purchase Motrin during larger pantry stocking trips. Brands such as Gerber Graduates, Listerine, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Motrin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
17.9%
Total Basket $ (median)
$39.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Motrin Consumer Demographics

demographic
index
Female
100
Male
97
<24
85
25-34
105
35-44
113
45-54
87
55-64
71
65+
57
African American
136
Asian
133
Caucasian
90
Hispanic
143
demographic
index
Has Kids
115
No Kids
66
- $20k
92
$20k-40k
87
$40k-60k
95
$60k-80k
95
$80k-100k
96
$100k-125k
107
$125k +
136
No College
100
College
98
Adv. Degree
107

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Motrin Basket Affinity & Size

brand
basket affinity
Gerber Graduates 7.6x
Listerine 7.0x
Gerber 5.9x
Oral-B 5.9x
basket size
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
212

Where is Motrin Purchased?

channels
index
Beauty
32
Club
115
Dollar
200
Drug
405
Food
50
Gas & Convenience
11
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.8x
Huggies 1.5x
Gerber 1.5x

How Did They Pay?

method
index
Cash
111
Credit
100
Debit
102
Food Stamps
41

When is Motrin Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
14.2%
Wed
12.9%
Thu
12.9%
Fri
14.8%
Sat
16.4%
time of day
Morning
16.2%
Noon
17.0%
Afternoon
30.0%
Evening
29.0%
Late
7.9%

Get More Motrin Data

Contact us for the latest Motrin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Motrin consumers switch to?

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Why do consumers stop buying Motrin products?

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Which retailers do Motrin shoppers prefer to shop at?

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What motivates consumers to try Motrin products?

Research the Motrin Target Market

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Who actually buys Motrin? Do these consumers match the intended target market of Motrin?

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What motivates the target market to buy Motrin?

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What other target market should Motrin look at?

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Which other brands have a similar target market?

About Our Motrin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.