Mott's Consumer Insights

Who buys Mott's?

A Mott's consumer is generally very high income, African American, and lower middle age. Mott's consumers are more likely to purchase Mott's during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Mott's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mott's Consumer Demographics

demographic
index
Female
101
Male
88
<24
76
25-34
105
35-44
114
45-54
87
55-64
63
65+
71
African American
139
Asian
73
Caucasian
98
Hispanic
124
demographic
index
Has Kids
118
No Kids
59
- $20k
82
$20k-40k
85
$40k-60k
90
$60k-80k
104
$80k-100k
107
$100k-125k
114
$125k +
121
No College
81
College
102
Adv. Degree
112

Understand Mott's Consumer Behavior

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Mott's Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 5.1x
Dannon Danimals 5.0x
Hunt's Snack Pack 4.4x
YoCrunch 3.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
483

Where is Mott's Purchased?

channels
index
Beauty
3
Club
93
Dollar
62
Drug
25
Food
153
Gas & Convenience
10
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Entenmann's 1.3x
Yoplait Go-Gurt 1.3x
Gerber Graduates 1.3x

How Did They Pay?

method
index
Cash
85
Credit
103
Debit
99
Food Stamps
150

When is Mott's Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
12.0%
Fri
14.5%
Sat
16.7%
time of day
Morning
15.9%
Noon
18.0%
Afternoon
33.9%
Evening
26.2%
Late
6.0%

About Our Mott's Consumer Insights

How do we know who buys Mott's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mott's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.