Mounds Consumer Insights

Who buys Mounds?

A Mounds consumer is generally very low income, Caucasian, and senior age. Mounds consumers are more likely to purchase Mounds during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Mounds Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$44.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mounds Consumer Demographics

demographic
index
Female
99
Male
112
<24
131
25-34
73
35-44
77
45-54
118
55-64
206
65+
232
African American
86
Asian
51
Caucasian
113
Hispanic
52
demographic
index
Has Kids
83
No Kids
139
- $20k
143
$20k-40k
112
$40k-60k
107
$60k-80k
95
$80k-100k
101
$100k-125k
79
$125k +
72
No College
138
College
95
Adv. Degree
78

Understand Mounds Consumer Behavior

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Mounds Basket Affinity & Size

brand
basket affinity
Kit Kat 15.6x
Reese's Peanut Butter Cups 15.1x
Snickers 11.2x
Twix 10.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
336

Where is Mounds Purchased?

channels
index
Club
18
Dollar
331
Drug
71
Food
17
Gas & Convenience
12
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Sunny Meadow 1.6x
Diet Pepsi 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
124
Credit
86
Debit
103
Food Stamps
103

When is Mounds Purchased?

day of week
Sun
14.9%
Mon
12.3%
Tue
12.0%
Wed
14.3%
Thu
13.7%
Fri
15.4%
Sat
17.4%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.1%
Evening
23.8%
Late
7.2%

Get More Mounds Data

Contact us for the latest Mounds consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mounds consumers switch to?

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Why do consumers stop buying Mounds products?

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Which retailers do Mounds shoppers prefer to shop at?

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What motivates consumers to try Mounds products?

Research the Mounds Target Market

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Who actually buys Mounds? Do these consumers match the intended target market of Mounds?

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What motivates the target market to buy Mounds?

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What other target market should Mounds look at?

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Which other brands have a similar target market?

About Our Mounds Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.