Mounds Consumer Insights

Who buys Mounds? Mounds consumers are generally very low income, Caucasian, and senior age. Mounds consumers are more likely to purchase Mounds during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Mounds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$44.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mounds Consumer Demographics

demographic
index
Female
99
Male
112
<24
131
25-34
73
35-44
77
45-54
118
55-64
206
65+
232
African American
86
Asian
51
Caucasian
113
Hispanic
52
demographic
index
Has Kids
83
No Kids
139
- $20k
143
$20k-40k
112
$40k-60k
107
$60k-80k
95
$80k-100k
101
$100k-125k
79
$125k +
72
No College
138
College
95
Adv. Degree
78

Understand Mounds Consumer Behavior

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Mounds Basket Affinity & Size

brand
basket affinity
Kit Kat 15.6x
Reese's Peanut Butter Cups 15.1x
Snickers 11.2x
Twix 10.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
336

Where is Mounds Purchased?

channels
index
Club
18
Dollar
331
Drug
71
Food
17
Gas & Convenience
12
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Sunny Meadow 1.6x
Diet Pepsi 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
124
Credit
86
Debit
103
Food Stamps
103

When is Mounds Purchased?

day of week
Sun
14.9%
Mon
12.3%
Tue
12.0%
Wed
14.3%
Thu
13.7%
Fri
15.4%
Sat
17.4%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.1%
Evening
23.8%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mounds consumers purchase?

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Why do Mounds consumers try new brands?

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Where do Mounds consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mounds Target Market

Arrow and target

Who actually buys Mounds? Do these consumers match the intended target market of Mounds?

Thought bubble

What motivates the target market to purchase Mounds?

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What other target market should Mounds look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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