Mounds Consumer Insights

Who buys Mounds?

A Mounds consumer is generally very low income, Caucasian, and senior age. Mounds consumers are more likely to purchase Mounds during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Mounds Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$44.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mounds Consumer Demographics

demographic
index
Female
99
Male
112
<24
131
25-34
73
35-44
77
45-54
118
55-64
206
65+
232
African American
86
Asian
51
Caucasian
113
Hispanic
52
demographic
index
Has Kids
83
No Kids
139
- $20k
143
$20k-40k
112
$40k-60k
107
$60k-80k
95
$80k-100k
101
$100k-125k
79
$125k +
72
No College
138
College
95
Adv. Degree
78

Understand Mounds Consumer Behavior

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Mounds Basket Affinity & Size

brand
basket affinity
Kit Kat 15.6x
Reese's Peanut Butter Cups 15.1x
Snickers 11.2x
Twix 10.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
336

Where is Mounds Purchased?

channels
index
Club
18
Dollar
331
Drug
71
Food
17
Gas & Convenience
12
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Sunny Meadow 1.6x
Diet Pepsi 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
124
Credit
86
Debit
103
Food Stamps
103

When is Mounds Purchased?

day of week
Sun
14.9%
Mon
12.3%
Tue
12.0%
Wed
14.3%
Thu
13.7%
Fri
15.4%
Sat
17.4%
time of day
Morning
15.2%
Noon
18.6%
Afternoon
35.1%
Evening
23.8%
Late
7.2%

About Our Mounds Consumer Insights

How do we know who buys Mounds? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mounds consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.