Mountain Dew Consumer Insights

Who buys Mountain Dew? Mountain Dew consumers are generally very low income, Caucasian, and adolescent age. Mountain Dew consumers are more likely to purchase Mountain Dew during larger pantry stocking trips. Brands such as Pepsi, Dr. Pepper, and Diet Pepsi also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain Dew Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
10.0%
Total Basket $ (median)
$25.05

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mountain Dew Consumer Demographics

demographic
index
Female
99
Male
109
<24
113
25-34
107
35-44
100
45-54
103
55-64
80
65+
51
African American
58
Asian
37
Caucasian
118
Hispanic
28
demographic
index
Has Kids
99
No Kids
101
- $20k
137
$20k-40k
125
$40k-60k
115
$60k-80k
102
$80k-100k
84
$100k-125k
73
$125k +
58
No College
133
College
98
Adv. Degree
70

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Mountain Dew Basket Affinity & Size

brand
basket affinity
Pepsi 9.7x
Dr. Pepper 6.9x
Diet Pepsi 4.9x
A&W 4.4x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
244

Where is Mountain Dew Purchased?

channels
index
Beauty
1
Club
41
Dollar
308
Drug
83
Food
112
Gas & Convenience
365
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.4x
Sunbeam 1.3x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
114
Credit
85
Debit
99
Food Stamps
171

When is Mountain Dew Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
12.1%
Wed
12.0%
Thu
12.6%
Fri
16.4%
Sat
18.5%
time of day
Morning
15.2%
Noon
15.1%
Afternoon
33.6%
Evening
28.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain Dew consumers purchase?

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Why do Mountain Dew consumers try new brands?

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Where do Mountain Dew consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain Dew Target Market

Arrow and target

Who actually buys Mountain Dew? Do these consumers match the intended target market of Mountain Dew?

Thought bubble

What motivates the target market to purchase Mountain Dew?

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What other target market should Mountain Dew look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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