Mountain Dew Consumer Insights

Who buys Mountain Dew?

A Mountain Dew consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew consumers are more likely to purchase Mountain Dew during larger pantry stocking trips. Brands such as Pepsi, Dr. Pepper, and Diet Pepsi also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
10.0%
Total Basket $ (median)
$25.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Consumer Demographics

demographic
index
Female
99
Male
109
<24
113
25-34
107
35-44
100
45-54
103
55-64
80
65+
51
African American
58
Asian
37
Caucasian
118
Hispanic
28
demographic
index
Has Kids
99
No Kids
101
- $20k
137
$20k-40k
125
$40k-60k
115
$60k-80k
102
$80k-100k
84
$100k-125k
73
$125k +
58
No College
133
College
98
Adv. Degree
70

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Mountain Dew Basket Affinity & Size

brand
basket affinity
Pepsi 9.7x
Dr. Pepper 6.9x
Diet Pepsi 4.9x
A&W 4.4x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
244

Where is Mountain Dew Purchased?

channels
index
Beauty
1
Club
41
Dollar
308
Drug
83
Food
112
Gas & Convenience
365
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.4x
Sunbeam 1.3x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
114
Credit
85
Debit
99
Food Stamps
171

When is Mountain Dew Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
12.1%
Wed
12.0%
Thu
12.6%
Fri
16.4%
Sat
18.5%
time of day
Morning
15.2%
Noon
15.1%
Afternoon
33.6%
Evening
28.6%
Late
7.5%

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Better understand Mountain Dew consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Mountain Dew consumers switch to?

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Why do consumers stop buying Mountain Dew products?

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Which retailers do Mountain Dew shoppers prefer to shop at?

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What motivates consumers to try Mountain Dew products?

Research the Mountain Dew Target Market

Arrow and target

Who actually buys Mountain Dew? Do these consumers match the intended target market of Mountain Dew?

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What motivates the target market to buy Mountain Dew?

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What other target market should Mountain Dew look at?

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Which other brands have a similar target market?

About Our Mountain Dew Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.