Mountain Dew Baja Blast Consumer Insights

Who buys Mountain Dew Baja Blast?

A Mountain Dew Baja Blast consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Baja Blast consumers are more likely to purchase Mountain Dew Baja Blast during larger pantry stocking trips. Brands such as Maruchan Ramen, Totino's Party Pizza, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Baja Blast Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.6%
Total Basket $ (median)
$39.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Baja Blast Consumer Demographics

demographic
index
Female
97
Male
129
<24
310
25-34
126
35-44
81
45-54
100
55-64
50
65+
42
African American
87
Asian
65
Caucasian
109
Hispanic
50
demographic
index
Has Kids
100
No Kids
100
- $20k
200
$20k-40k
164
$40k-60k
108
$60k-80k
83
$80k-100k
58
$100k-125k
54
$125k +
52
No College
144
College
101
Adv. Degree
42

Understand Mountain Dew Baja Blast Consumer Behavior

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Mountain Dew Baja Blast Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.8x
Totino's Party Pizza 5.2x
Kool-Aid 4.9x
Diet Mountain Dew 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
268

Where is Mountain Dew Baja Blast Purchased?

channels
index
Dollar
415
Drug
54
Food
19
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.8x
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
115
Credit
67
Debit
108
Food Stamps
236

When is Mountain Dew Baja Blast Purchased?

day of week
Sun
18.5%
Mon
11.6%
Tue
11.5%
Wed
11.5%
Thu
12.4%
Fri
16.6%
Sat
18.0%
time of day
Morning
10.9%
Noon
13.9%
Afternoon
33.0%
Evening
31.2%
Late
11.0%

About Our Mountain Dew Baja Blast Consumer Insights

How do we know who buys Mountain Dew Baja Blast? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mountain Dew Baja Blast consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.