Mountain Dew Baja Blast Consumer Insights

Who buys Mountain Dew Baja Blast?

A Mountain Dew Baja Blast consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Baja Blast consumers are more likely to purchase Mountain Dew Baja Blast during larger pantry stocking trips. Brands such as Maruchan Ramen, Totino's Party Pizza, and Kool-Aid also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Baja Blast Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.6%
Total Basket $ (median)
$39.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Baja Blast Consumer Demographics

demographic
index
Female
97
Male
129
<24
310
25-34
126
35-44
81
45-54
100
55-64
50
65+
42
African American
87
Asian
65
Caucasian
109
Hispanic
50
demographic
index
Has Kids
100
No Kids
100
- $20k
200
$20k-40k
164
$40k-60k
108
$60k-80k
83
$80k-100k
58
$100k-125k
54
$125k +
52
No College
144
College
101
Adv. Degree
42

Understand Mountain Dew Baja Blast Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mountain Dew Baja Blast Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.8x
Totino's Party Pizza 5.2x
Kool-Aid 4.9x
Diet Mountain Dew 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
268

Where is Mountain Dew Baja Blast Purchased?

channels
index
Dollar
415
Drug
54
Food
19
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.8x
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
115
Credit
67
Debit
108
Food Stamps
236

When is Mountain Dew Baja Blast Purchased?

day of week
Sun
18.5%
Mon
11.6%
Tue
11.5%
Wed
11.5%
Thu
12.4%
Fri
16.6%
Sat
18.0%
time of day
Morning
10.9%
Noon
13.9%
Afternoon
33.0%
Evening
31.2%
Late
11.0%

Get More Mountain Dew Baja Blast Data

Contact us for the latest Mountain Dew Baja Blast consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Mountain Dew Baja Blast consumers switch to?

Stop sign

Why do consumers stop buying Mountain Dew Baja Blast products?

Store front

Which retailers do Mountain Dew Baja Blast shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mountain Dew Baja Blast products?

Research the Mountain Dew Baja Blast Target Market

Arrow and target

Who actually buys Mountain Dew Baja Blast? Do these consumers match the intended target market of Mountain Dew Baja Blast?

Thought bubble

What motivates the target market to buy Mountain Dew Baja Blast?

Magnifying glass

What other target market should Mountain Dew Baja Blast look at?

Venn diagram

Which other brands have a similar target market?

About Our Mountain Dew Baja Blast Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.