Mountain Dew Baja Blast Consumer Insights

Who buys Mountain Dew Baja Blast? A Mountain Dew Baja Blast consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Baja Blast consumers are more likely to purchase Mountain Dew Baja Blast during larger pantry stocking trips. Brands such as Maruchan Ramen, Totino's Party Pizza, and Kool-Aid also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain Dew Baja Blast Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.6%
Total Basket $ (median)
$39.72

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mountain Dew Baja Blast Consumer Demographics

demographic
index
Female
97
Male
129
<24
310
25-34
126
35-44
81
45-54
100
55-64
50
65+
42
African American
87
Asian
65
Caucasian
109
Hispanic
50
demographic
index
Has Kids
100
No Kids
100
- $20k
200
$20k-40k
164
$40k-60k
108
$60k-80k
83
$80k-100k
58
$100k-125k
54
$125k +
52
No College
144
College
101
Adv. Degree
42

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Mountain Dew Baja Blast Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 6.8x
Totino's Party Pizza 5.2x
Kool-Aid 4.9x
Diet Mountain Dew 4.9x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
268

Where is Mountain Dew Baja Blast Purchased?

channels
index
Dollar
415
Drug
54
Food
19
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.8x
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
115
Credit
67
Debit
108
Food Stamps
236

When is Mountain Dew Baja Blast Purchased?

day of week
Sun
18.5%
Mon
11.6%
Tue
11.5%
Wed
11.5%
Thu
12.4%
Fri
16.6%
Sat
18.0%
time of day
Morning
10.9%
Noon
13.9%
Afternoon
33.0%
Evening
31.2%
Late
11.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain Dew Baja Blast consumers purchase?

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Why do Mountain Dew Baja Blast consumers try new brands?

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Where do Mountain Dew Baja Blast consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain Dew Baja Blast Target Market

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Who actually buys Mountain Dew Baja Blast? Do these consumers match the intended target market of Mountain Dew Baja Blast?

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What motivates the target market to purchase Mountain Dew Baja Blast?

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What other target market should Mountain Dew Baja Blast look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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