Mountain Dew Code Red Consumer Insights

Who buys Mountain Dew Code Red?

A Mountain Dew Code Red consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Code Red consumers are more likely to purchase Mountain Dew Code Red during larger pantry stocking trips. Brands such as Pepsi, Dr. Pepper, and Diet Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Code Red Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.69
% of Basket $ (median)
9.0%
Total Basket $ (median)
$18.83

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Code Red Consumer Demographics

demographic
index
Female
99
Male
115
<24
232
25-34
127
35-44
90
45-54
89
55-64
61
65+
37
African American
72
Asian
44
Caucasian
116
Hispanic
39
demographic
index
Has Kids
100
No Kids
99
- $20k
208
$20k-40k
156
$40k-60k
118
$60k-80k
80
$80k-100k
70
$100k-125k
53
$125k +
34
No College
156
College
96
Adv. Degree
54

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Mountain Dew Code Red Basket Affinity & Size

brand
basket affinity
Pepsi 7.3x
Dr. Pepper 7.2x
Diet Mountain Dew 6.4x
A&W 5.9x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
234

Where is Mountain Dew Code Red Purchased?

channels
index
Club
0
Dollar
528
Drug
95
Food
87
Gas & Convenience
626
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Diet Mountain Dew 1.8x
Monster Energy 1.7x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
119
Credit
81
Debit
91
Food Stamps
254

When is Mountain Dew Code Red Purchased?

day of week
Sun
15.7%
Mon
11.6%
Tue
12.7%
Wed
11.8%
Thu
12.7%
Fri
16.3%
Sat
19.2%
time of day
Morning
12.6%
Noon
13.3%
Afternoon
33.6%
Evening
30.5%
Late
10.0%

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Find Answers to Questions

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Which brands do Mountain Dew Code Red consumers switch to?

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Why do consumers stop buying Mountain Dew Code Red products?

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Which retailers do Mountain Dew Code Red shoppers prefer to shop at?

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What motivates consumers to try Mountain Dew Code Red products?

Research the Mountain Dew Code Red Target Market

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Who actually buys Mountain Dew Code Red? Do these consumers match the intended target market of Mountain Dew Code Red?

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What motivates the target market to buy Mountain Dew Code Red?

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What other target market should Mountain Dew Code Red look at?

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Which other brands have a similar target market?

About Our Mountain Dew Code Red Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.