Mountain Dew Kickstart Consumer Insights

Who buys Mountain Dew Kickstart?

A Mountain Dew Kickstart consumer is generally very low income, African American, and young adult age. Mountain Dew Kickstart consumers are more likely to purchase Mountain Dew Kickstart during larger pantry stocking trips. Brands such as Monster Energy, Totino's Pizza Rolls, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Kickstart Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.69
% of Basket $ (median)
10.2%
Total Basket $ (median)
$16.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Kickstart Consumer Demographics

demographic
index
Female
92
Male
183
<24
127
25-34
139
35-44
96
45-54
78
55-64
60
65+
19
African American
113
Asian
69
Caucasian
108
Hispanic
54
demographic
index
Has Kids
93
No Kids
116
- $20k
157
$20k-40k
127
$40k-60k
115
$60k-80k
107
$80k-100k
79
$100k-125k
66
$125k +
47
No College
115
College
104
Adv. Degree
63

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Mountain Dew Kickstart Basket Affinity & Size

brand
basket affinity
Monster Energy 6.8x
Totino's Pizza Rolls 4.2x
Birds Eye 4.0x
Diet Mountain Dew 4.0x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
210

Where is Mountain Dew Kickstart Purchased?

channels
index
Club
22
Dollar
280
Drug
137
Food
89
Gas & Convenience
587
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Red Bull 1.7x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
115
Credit
84
Debit
102
Food Stamps
156

When is Mountain Dew Kickstart Purchased?

day of week
Sun
16.8%
Mon
12.2%
Tue
11.7%
Wed
11.8%
Thu
12.4%
Fri
16.6%
Sat
18.5%
time of day
Morning
19.8%
Noon
14.7%
Afternoon
30.1%
Evening
26.2%
Late
9.4%

Get More Mountain Dew Kickstart Data

Contact us for the latest Mountain Dew Kickstart consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mountain Dew Kickstart consumers switch to?

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Why do consumers stop buying Mountain Dew Kickstart products?

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Which retailers do Mountain Dew Kickstart shoppers prefer to shop at?

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What motivates consumers to try Mountain Dew Kickstart products?

Research the Mountain Dew Kickstart Target Market

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Who actually buys Mountain Dew Kickstart? Do these consumers match the intended target market of Mountain Dew Kickstart?

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What motivates the target market to buy Mountain Dew Kickstart?

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What other target market should Mountain Dew Kickstart look at?

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Which other brands have a similar target market?

About Our Mountain Dew Kickstart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.