Mountain Dew Kickstart Consumer Insights

Who buys Mountain Dew Kickstart? Mountain Dew Kickstart consumers are generally very low income, African American, and young adult age. Mountain Dew Kickstart consumers are more likely to purchase Mountain Dew Kickstart during larger pantry stocking trips. Brands such as Monster Energy, Totino's Pizza Rolls, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain Dew Kickstart Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.69
% of Basket $ (median)
10.2%
Total Basket $ (median)
$16.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mountain Dew Kickstart Consumer Demographics

demographic
index
Female
92
Male
183
<24
127
25-34
139
35-44
96
45-54
78
55-64
60
65+
19
African American
113
Asian
69
Caucasian
108
Hispanic
54
demographic
index
Has Kids
93
No Kids
116
- $20k
157
$20k-40k
127
$40k-60k
115
$60k-80k
107
$80k-100k
79
$100k-125k
66
$125k +
47
No College
115
College
104
Adv. Degree
63

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Mountain Dew Kickstart Basket Affinity & Size

brand
basket affinity
Monster Energy 6.8x
Totino's Pizza Rolls 4.2x
Birds Eye 4.0x
Diet Mountain Dew 4.0x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
210

Where is Mountain Dew Kickstart Purchased?

channels
index
Club
22
Dollar
280
Drug
137
Food
89
Gas & Convenience
587
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Red Bull 1.7x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
115
Credit
84
Debit
102
Food Stamps
156

When is Mountain Dew Kickstart Purchased?

day of week
Sun
16.8%
Mon
12.2%
Tue
11.7%
Wed
11.8%
Thu
12.4%
Fri
16.6%
Sat
18.5%
time of day
Morning
19.8%
Noon
14.7%
Afternoon
30.1%
Evening
26.2%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain Dew Kickstart consumers purchase?

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Why do Mountain Dew Kickstart consumers try new brands?

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Where do Mountain Dew Kickstart consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain Dew Kickstart Target Market

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Who actually buys Mountain Dew Kickstart? Do these consumers match the intended target market of Mountain Dew Kickstart?

Thought bubble

What motivates the target market to purchase Mountain Dew Kickstart?

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What other target market should Mountain Dew Kickstart look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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