Mountain Dew Live Wire Consumer Insights

Who buys Mountain Dew Live Wire?

A Mountain Dew Live Wire consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Live Wire consumers are more likely to purchase Mountain Dew Live Wire during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Live Wire Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
8.6%
Total Basket $ (median)
$20.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Live Wire Consumer Demographics

demographic
index
Female
93
Male
164
<24
218
25-34
117
35-44
97
45-54
95
55-64
53
65+
30
African American
39
Asian
33
Caucasian
120
Hispanic
28
demographic
index
Has Kids
102
No Kids
95
- $20k
186
$20k-40k
154
$40k-60k
123
$60k-80k
73
$80k-100k
56
$100k-125k
74
$125k +
48
No College
164
College
97
Adv. Degree
39

Understand Mountain Dew Live Wire Consumer Behavior

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Mountain Dew Live Wire Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.8x
Totino's Party Pizza 5.8x
Dr. Pepper 5.5x
Pepsi 5.3x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
227

Where is Mountain Dew Live Wire Purchased?

channels
index
Club
1
Dollar
50
Drug
36
Food
55
Gas & Convenience
1065
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.1x
Monster Energy 2.0x
Totino's Party Pizza 1.9x
Diet Mountain Dew 1.9x

How Did They Pay?

method
index
Cash
102
Credit
87
Debit
97
Food Stamps
230

When is Mountain Dew Live Wire Purchased?

day of week
Sun
17.0%
Mon
12.3%
Tue
10.4%
Wed
13.2%
Thu
12.6%
Fri
17.3%
Sat
17.2%
time of day
Morning
13.9%
Noon
12.5%
Afternoon
35.4%
Evening
28.6%
Late
9.6%

About Our Mountain Dew Live Wire Consumer Insights

How do we know who buys Mountain Dew Live Wire? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mountain Dew Live Wire consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.