Mountain Dew Live Wire Consumer Insights

Who buys Mountain Dew Live Wire?

A Mountain Dew Live Wire consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Live Wire consumers are more likely to purchase Mountain Dew Live Wire during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Live Wire Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.79
% of Basket $ (median)
8.6%
Total Basket $ (median)
$20.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Live Wire Consumer Demographics

demographic
index
Female
93
Male
164
<24
218
25-34
117
35-44
97
45-54
95
55-64
53
65+
30
African American
39
Asian
33
Caucasian
120
Hispanic
28
demographic
index
Has Kids
102
No Kids
95
- $20k
186
$20k-40k
154
$40k-60k
123
$60k-80k
73
$80k-100k
56
$100k-125k
74
$125k +
48
No College
164
College
97
Adv. Degree
39

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Mountain Dew Live Wire Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.8x
Totino's Party Pizza 5.8x
Dr. Pepper 5.5x
Pepsi 5.3x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
227

Where is Mountain Dew Live Wire Purchased?

channels
index
Club
1
Dollar
50
Drug
36
Food
55
Gas & Convenience
1065
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.1x
Monster Energy 2.0x
Totino's Party Pizza 1.9x
Diet Mountain Dew 1.9x

How Did They Pay?

method
index
Cash
102
Credit
87
Debit
97
Food Stamps
230

When is Mountain Dew Live Wire Purchased?

day of week
Sun
17.0%
Mon
12.3%
Tue
10.4%
Wed
13.2%
Thu
12.6%
Fri
17.3%
Sat
17.2%
time of day
Morning
13.9%
Noon
12.5%
Afternoon
35.4%
Evening
28.6%
Late
9.6%

Get More Mountain Dew Live Wire Data

Contact us for the latest Mountain Dew Live Wire consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mountain Dew Live Wire consumers switch to?

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Why do consumers stop buying Mountain Dew Live Wire products?

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Which retailers do Mountain Dew Live Wire shoppers prefer to shop at?

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What motivates consumers to try Mountain Dew Live Wire products?

Research the Mountain Dew Live Wire Target Market

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Who actually buys Mountain Dew Live Wire? Do these consumers match the intended target market of Mountain Dew Live Wire?

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What motivates the target market to buy Mountain Dew Live Wire?

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What other target market should Mountain Dew Live Wire look at?

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Which other brands have a similar target market?

About Our Mountain Dew Live Wire Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.