Mountain Dew Throwback Consumer Insights

Who buys Mountain Dew Throwback?

A Mountain Dew Throwback consumer is generally slightly lower income, Caucasian, and upper middle age. Mountain Dew Throwback consumers are more likely to purchase Mountain Dew Throwback during larger pantry stocking trips. Brands such as Purina Friskies, Kelloggs Froot Loops, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain Dew Throwback Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.67
% of Basket $ (median)
10.6%
Total Basket $ (median)
$34.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mountain Dew Throwback Consumer Demographics

demographic
index
Female
86
Male
237
<24
159
25-34
86
35-44
86
45-54
165
55-64
57
65+
33
African American
71
Asian
33
Caucasian
118
Hispanic
26
demographic
index
Has Kids
86
No Kids
131
- $20k
156
$20k-40k
96
$40k-60k
159
$60k-80k
76
$80k-100k
71
$100k-125k
92
$125k +
51
No College
149
College
97
Adv. Degree
58

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Mountain Dew Throwback Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.6x
Kelloggs Froot Loops 6.9x
Dr. Pepper 5.8x
Pepsi 5.7x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
272

Where is Mountain Dew Throwback Purchased?

channels
index
Dollar
36
Drug
38
Food
87
Gas & Convenience
1236
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Monster Energy 1.7x
Diet Mountain Dew 1.7x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
111
Credit
105
Debit
87
Food Stamps
143

When is Mountain Dew Throwback Purchased?

day of week
Sun
15.7%
Mon
11.2%
Tue
12.0%
Wed
13.3%
Thu
12.3%
Fri
16.0%
Sat
19.6%
time of day
Morning
11.1%
Noon
17.5%
Afternoon
32.3%
Evening
27.2%
Late
11.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain Dew Throwback consumers purchase?

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Why do Mountain Dew Throwback consumers try new brands?

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Where do Mountain Dew Throwback consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain Dew Throwback Target Market

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Who actually buys Mountain Dew Throwback? Do these consumers match the intended target market of Mountain Dew Throwback?

Thought bubble

What motivates the target market to purchase Mountain Dew Throwback?

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What other target market should Mountain Dew Throwback look at?

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Which other brands have a similar target market?

About Our Mountain Dew Throwback Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.