Mountain Dew Throwback Consumer Insights

Who buys Mountain Dew Throwback?

A Mountain Dew Throwback consumer is generally slightly lower income, Caucasian, and upper middle age. Mountain Dew Throwback consumers are more likely to purchase Mountain Dew Throwback during larger pantry stocking trips. Brands such as Purina Friskies, Kelloggs Froot Loops, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Throwback Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.67
% of Basket $ (median)
10.6%
Total Basket $ (median)
$34.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Throwback Consumer Demographics

demographic
index
Female
86
Male
237
<24
159
25-34
86
35-44
86
45-54
165
55-64
57
65+
33
African American
71
Asian
33
Caucasian
118
Hispanic
26
demographic
index
Has Kids
86
No Kids
131
- $20k
156
$20k-40k
96
$40k-60k
159
$60k-80k
76
$80k-100k
71
$100k-125k
92
$125k +
51
No College
149
College
97
Adv. Degree
58

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Mountain Dew Throwback Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.6x
Kelloggs Froot Loops 6.9x
Dr. Pepper 5.8x
Pepsi 5.7x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
272

Where is Mountain Dew Throwback Purchased?

channels
index
Dollar
36
Drug
38
Food
87
Gas & Convenience
1236
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Monster Energy 1.7x
Diet Mountain Dew 1.7x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
111
Credit
105
Debit
87
Food Stamps
143

When is Mountain Dew Throwback Purchased?

day of week
Sun
15.7%
Mon
11.2%
Tue
12.0%
Wed
13.3%
Thu
12.3%
Fri
16.0%
Sat
19.6%
time of day
Morning
11.1%
Noon
17.5%
Afternoon
32.3%
Evening
27.2%
Late
11.8%

About Our Mountain Dew Throwback Consumer Insights

How do we know who buys Mountain Dew Throwback? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mountain Dew Throwback consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.