Mountain Dew Voltage Consumer Insights

Who buys Mountain Dew Voltage? Mountain Dew Voltage consumers are generally very low income, Caucasian, and adolescent age. Mountain Dew Voltage consumers are more likely to purchase Mountain Dew Voltage during larger pantry stocking trips. Brands such as Pepsi, Dr. Pepper, and A&W also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain Dew Voltage Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
7.5%
Total Basket $ (median)
$23.87

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mountain Dew Voltage Consumer Demographics

demographic
index
Female
97
Male
128
<24
220
25-34
106
35-44
96
45-54
106
55-64
68
65+
27
African American
81
Asian
44
Caucasian
115
Hispanic
36
demographic
index
Has Kids
104
No Kids
91
- $20k
165
$20k-40k
155
$40k-60k
102
$60k-80k
89
$80k-100k
83
$100k-125k
67
$125k +
45
No College
155
College
96
Adv. Degree
54

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Mountain Dew Voltage Basket Affinity & Size

brand
basket affinity
Pepsi 7.3x
Dr. Pepper 6.4x
A&W 6.2x
Diet Mountain Dew 6.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
256

Where is Mountain Dew Voltage Purchased?

channels
index
Club
0
Dollar
386
Drug
56
Food
84
Gas & Convenience
807
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.9x
Monster Energy 1.8x
Hawaiian Punch 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
127
Credit
77
Debit
95
Food Stamps
222

When is Mountain Dew Voltage Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
12.7%
Wed
11.6%
Thu
11.5%
Fri
16.8%
Sat
19.1%
time of day
Morning
12.2%
Noon
13.3%
Afternoon
33.1%
Evening
31.6%
Late
9.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain Dew Voltage consumers purchase?

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Why do Mountain Dew Voltage consumers try new brands?

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Where do Mountain Dew Voltage consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain Dew Voltage Target Market

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Who actually buys Mountain Dew Voltage? Do these consumers match the intended target market of Mountain Dew Voltage?

Thought bubble

What motivates the target market to purchase Mountain Dew Voltage?

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What other target market should Mountain Dew Voltage look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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