Mountain Dew Voltage Consumer Insights

Who buys Mountain Dew Voltage?

A Mountain Dew Voltage consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew Voltage consumers are more likely to purchase Mountain Dew Voltage during larger pantry stocking trips. Brands such as Pepsi, Dr. Pepper, and A&W also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew Voltage Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.79
% of Basket $ (median)
7.5%
Total Basket $ (median)
$23.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew Voltage Consumer Demographics

demographic
index
Female
97
Male
128
<24
220
25-34
106
35-44
96
45-54
106
55-64
68
65+
27
African American
81
Asian
44
Caucasian
115
Hispanic
36
demographic
index
Has Kids
104
No Kids
91
- $20k
165
$20k-40k
155
$40k-60k
102
$60k-80k
89
$80k-100k
83
$100k-125k
67
$125k +
45
No College
155
College
96
Adv. Degree
54

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Mountain Dew Voltage Basket Affinity & Size

brand
basket affinity
Pepsi 7.3x
Dr. Pepper 6.4x
A&W 6.2x
Diet Mountain Dew 6.0x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
256

Where is Mountain Dew Voltage Purchased?

channels
index
Club
0
Dollar
386
Drug
56
Food
84
Gas & Convenience
807
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.9x
Monster Energy 1.8x
Hawaiian Punch 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
127
Credit
77
Debit
95
Food Stamps
222

When is Mountain Dew Voltage Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
12.7%
Wed
11.6%
Thu
11.5%
Fri
16.8%
Sat
19.1%
time of day
Morning
12.2%
Noon
13.3%
Afternoon
33.1%
Evening
31.6%
Late
9.9%

Get More Mountain Dew Voltage Data

Contact us for the latest Mountain Dew Voltage consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mountain Dew Voltage consumers switch to?

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Why do consumers stop buying Mountain Dew Voltage products?

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Which retailers do Mountain Dew Voltage shoppers prefer to shop at?

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What motivates consumers to try Mountain Dew Voltage products?

Research the Mountain Dew Voltage Target Market

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Who actually buys Mountain Dew Voltage? Do these consumers match the intended target market of Mountain Dew Voltage?

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What motivates the target market to purchase Mountain Dew Voltage?

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What other target market should Mountain Dew Voltage look at?

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Which other brands have a similar target market?

About Our Mountain Dew Voltage Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.